Michigan State University Extension
Tourism Educational Materials - 33209725
06/06/02

Planning Hospitality Program: Content


Source: University of Missouri
Author: Weaver, Glenn
ID: H004

Focus:

The content of hospitality training programs for any
group of people centers in three areas:
- The impact of tourism on Missouri, the community, the
individual.
- How hospitality affects the success of tourism and
how to improve individual and collective hospitality
skills.
- The individual's role in selling the community
(knowing the product and communicating that knowledge
to the visitor.)

The Impact of Tourism:

- What is tourism and how big is it?
- Who benefits from tourism?
- Economic impact on the state, the community, the
individual.
- How competition affects us.
- What are tourists looking for?
- Benefits from good customer relations.

Hospitality and the Tourist:

- Understanding tourists (who they are, what they like
to do, what they expect.)
- Responsibilities and opportunities for service
employees, management, community residents.
- The care and feeding of tourists.
- People-to-people skills.

Selling the Community:
- Knowing the attractions and services of the community
and state.
- Basic salesmanship.
- Building local pride.

____________________________________
Tourism Development Series
University Extension
University of Missouri-Columbia

Author:
Glenn Weaver, State Extension Specialist
Nancy Langley, Research Assistant
617 Clark, Columbia, MO 65211
(314) 882-9511 or FAX (314) 882-1952

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