Michigan State University Extension
Ag Experiment Station Special Reports - SR329201
07/28/98

HIGHLIGHTS STATUS AND POTENTIAL OF MICHIGAN AGRICULTURE


Jake Ferris                                                 
Department of Agricultural Economics                        
Michigan State University                                   

The message from the "Status and Potential of Michigan      
Agriculture" is carried in a set of 39 position papers.     
This publication is designed to provide readers with the    
essence papers.                                             

Demands Upon Agriculture                                    

The major role of Michigan agriculture is to furnish food   
consumers in the U.S. and abroad and to meet certain        
aesthetic demands satisfied mostly by plant products.       
The domestic demand for food will grow rather slowly with   
the U.S. population, increasing only about 8 percent        
between 1992 and the year 2000.  Consumption of certain     
foods will expand more or less than 8 percent depending     
on how per capita consumption changes with income,          
lifestyles, taste preferences, and concerns about           
nutrition and health.                                       

Economies of the U.S. and rest of the world have slowed     
in recent years, and robust growth is not in the picture    
for the remainder of the 1990s.  Real economic growth is    
projected to be only about 1-1.2 percent per capita per     
year.                                                       

Expect the following changes in U.S. per capita             
consumption:                                                
1. Poultry and fish will continue to replace beef.          

   Porkconsumption will be relatively steady.               
2. Dairy consumption will hold recent gains.                
3. Egg consumption will continue to decline.                
4. After a long period of declining consumption, per        

   apita consumption of cereals has been increasing and     

   should continue a slow rise.                             
5. Per capita dry bean consumption will be steady.          

6. On potatoes, fresh, frozen and chip consumption will     

   increase, while other processed products will decline.   

7. Steady to higher sugar consumption is possible if        
sugar prices decline relative to high fructose corn         
syrup.                                                      
8. Slow reduction in consumption of fats and oils is        

   expected.                                                
9. Strong upward trends are seen in fresh noncitrus fruit   

and, to a lesser extent, in all processed fruit.            
10.Increases in per capita consumption of fresh             
vegetables will likely more than offset declines in         
processed vegetables.                                       

Consumers will continue to change their priorities, but     
food marketers will have to give attention to a number of   
growing demands for quality, consistency, convenience,      
nutrition, freshness, variety, appearance, taste, safety,   
etc.--along with prices in line with value.                 

The greatest potential for expanding demand for Michigan    
farm products is abroad.  Between now and the year 2000,    
population outside the U.S. will increase 14 percent.       
For every person added to the U.S. population, 36 will be   
added abroad.  However, buying power is the key.            

Animal protein consumption is very low in developing        
countries and even in some developed nations.  Grain fed    
to livestock on a per capita basis is only one-sixth of     
that in the U.S.  Even modest economic growth should        
propel demands for feed grain and oilseed meal beyond the   
ability of the rest of the world to respond.  That would    
mean growth for U.S. exports of corn and the soybean        
complex.                                                    

Expansion in wheat exports is also in the picture,          
although the unsettled situation in Eastern Europe and      
the former Soviet Union clouds the outlook.                 

Future demands for products and services of the nursery,    
turfgrass and floriculture industries are even more         
dependendent on the business climate.  For example, we      
estimate that for every 1 percent increase or decrease in   
real consumer income, floricultural expenditures rise or    
fall by as much as 3 percent.  The horse population is      
similarly connected.  The outlook:  growth, but at a        
moderate pace.                                              

Maybe a "sleeper" in the long-term outlook is that the      
nation may turn to agriculture for energy.  Recent          
experience in Michigan with ethanol has not been very       
encouraging, but in the long-run we had better take         
another look.  Economics are improving with the prospect    
that petroleum prices will increase relative to corn.       
Conversion efficiency is increasing even with cellulosic    
feedstock Substituting ethanol for petroleum-based          
products can help clean the air, reduce the "greenhouse     
effect" and contribute to rural development.                

Projections from the National Energy Strategy indicate      
that major expansion will occur after the turn of the       
century.  By the 2030, bio-fuels could represent 15         
percent of oil equivalent used for U.S. transportation.     
Conversion to bio-fuels should be on our research agenda.   

Public Policy in Agriculture                                

In order for bio-fuels to become a major energy source,     
it will have to become a matter of public policy.  In       
some ways, the government may become less involved in       
agriculture.  Expect the federal farm program to remain     
similar to the 1990 Farm Bill. Target prices will remain    
fixed at current levels.  With prospects grain prices       
will increase, deficiency payments to feed grain and        
wheat producers will be reduced or phased out.  Any new     
dairy legislation will likely be funded by producers.       

New farm legislation will have more extensive               
environmental titles and the "stick" more than the          
"carrot" may be applied achieve compliance.                 

A pervasive "megatrend" is globalization.  Regardless of    
what happens with GATT or the proposed North American       
Free Trade Agreement, the long-term direction is toward     
regional common markets if not a world common market.  We   
really have little choice. Michigan and U.S. agricultures   
have too much at stake to retreat to protectionism.         
Exports account for approximately one-fourth of cash        
receipts from farm marketings in Michigan.                  

The USDA finds the Dunkel compromise proposal on GATT       
would be positive for most commodities, neutral to sugar    
and neutral to slightly negative on dairy.  The major       
implications from GATT are not the short-run pluses or      
minuses which are difficult to measure anyway, but the      
possible dynamic payoffs.  This means that trade            
liberalization would allow leaders in agriculture,          
agribusiness and the food system to ply their skills and    
know-how to capitalize on the opportunities a growing       
global market will provide.                                 

Government subsidies related to research and extension      
are not on the negotiating table of GATT.  However, the     
future funding from public sources will not likely allow    
for needed expansion in programming.  While Michigan's      
AES and CES have fared well relative to other states in     
this regard, alternative sources of funding will need to    
be explored.  Real (after adjusting for inflation)          
Federal funding for Michigan CES has been declining.        

Environment                                                 

Environmental concerns are pervasive in papers written      
for this project.  Following are some illustrative          
quotations.                                                 

"Groundwater contamination has become an issue of           
increasing concern in Michigan in recent years.  The rate   
of infiltration of water and contaminants into              
groundwater supplies depends on the characteristics of      
the overlying materials....  The sandy soils of western     
Michigan are very permeable and afford little protectiom    
from surface contamination."                                

"Improved nitrogen management may be key to reducing        
nitrate contributions to groundwater in these areas."       

"By the year 2000, Atrazine will probably no longer be      
used on coarse textured soils or if the distance to         
groundwater is less than 30 feet."                          

"High phosphorus soil tests indicate that most corn and     
soybean fields need little or no phosphorus fertilizer."    

"Insecticide use has generally been a cost-effective way    
to manage insect pests.  Costs of utilizing this            
technology are expected to rise significantly because of    
more stringent government regulations for registration."    

"A nationwide priority is to develop biological control     
pests through the use of parasites, pathogens and           
predators.                                                  

"Bio-control research is showing some promise.  Unfortun    
there are too many diseases and crops."                     

Authors also gave substantial attention to manure           
management.                                                 

"In the future, agricultural specialists will continue to   
stress that the rate of manure nutrients applied to a       
field should exceed the amounts of available plant          
nutrients recommended crop grown."                          

"Altering the composition of manure through techniques      
such as feeding of microbial phytase needs to be            
researched."                                                

Illustrating the broader agenda for agriculturists in the   
future, James Lloyd stated:                                 

"All veterinary practitioners will need to seriously        
consider food safety, animal welfare, waste management      
and environmental issues."                                  

Management and Information Systems                          

The coming decade will usher in much expanded and           
improved information and management systems for decision    
makers.  A high percentage of commercial farmers will       
have immediate access the-minute market, technical and      
management information at their farms by electronic         
media.  Computer simulations of their farms tied into       
price and cost projections will aid them in production      
decisions.                                                  

Forecasts of weather, plant disease and pest outbreaks      
will be improved and available for localized areas.         

Rural Commodities                                           

Rural Michigan counties are very diverse and are becoming   
more so.  Most rural counties are sparsely populated        
which present challenges in providing public services       
efficiently.  Other counties are experiencing increases     
in nonfarm employment--overrall population in rural         
counties has increased in the past decade while             
population in metropolitan counties edged lower.            
Important to a viable agriculture in many counties is the   
quantity and equal services available.  Key to future       
development will be multi-community cooperation and         
partnership.                                                

Michigan's Competitive Position                             

Preceding has been a commentary on the general              
environment for Michigan agriculture in the coming          
decade--as well as to U.S agriculture as a whole.  How      
will Michigan fare in this environment?  What is            
Michigan's competitive position?                            

Most of Michigan's agriculture and food industry is near    
large metropolitan areas and nonfarm employment             
opportunities.  Not only are markets close at hand, but     
Michigan is favorably located in the North American         
market.  Just under half of the total population of the     
U.S. and Canada is within 500 miles--a reasonable one       
day's drive.                                                

Not only are transportation costs less, but also the        
urban interface provides certain unique opportunities for   
extensive direct marketing.  Also, with industry close at   
hand, farm families have the flexibility of earning off-    
farm income--an option not available to farm families in    
places like western Iowa.                                   

Of course, the close interface of agriculture and the       
nonfarm population also presents some handicaps.  For       
instance, animal waste and odor issues are more sensitive   
in Michigan than in many agricultural states.               

Although close to domestic markets, Michigan has not        
fared well in international trade.  Growth in export        
markets has strengthened prices along the river markets--   
that is, the Ohio, Mississip and Missouri Rivers.  The      
St. Lawrence Seaway has never reached potential.            

Also, in spite of the large cereal and baby food            
industries, Michigan is deficient in food processing.       
Practically all our soybeans are shipped out for crushing   
(and soy meal shipped in).  Nearly all of Michigan's dry    
beans are processed outside the state. Most of our fed      
cattle are slaughtered elsewhere.  Lack of processing       
tends to hold prices down relative to other states.         

A key indicator of how well Michigan agriculture is doing   
vis-a-vis other states, is the trend in Michigan's share    
of U.S output. Table 1 indicates how Michigan fared on      
major products from 1960 to 1976 and from 1976 to 1990.     
The ranking is from sugarbeets, increased nearly four-      
tenths of a percent a year in share, to eggs, which         
barely outpaced the U.S. expansion, and on down to dry      
beans, which lost over a percentage point per year in its   
share of output.                                            

Overall, the performance of Michigan agriculture in the     
past decade and a half is commendable.  Of particular       
interest is the number of products which turned around in   
this period.  Production of oats, turkeys, hay, peaches,    
hogs, cattle on feed, wheat, fall potatoes and eggs all     
were losing out relative to other states 1960 to 1976,      
but gained from 1976 to 1990.                               

Table 2 shows the products which have increased in          
absolute terms since 1976--from turkeys which increased     
11.5 percent to eggs which gained .3 percent per year,      
and down to beef cows declined an average of 3.7 percent    
annually.  Nursery and floriculture were measured by cash   
receipts in constant dollar terms. In this table, also,     
you can note the instances in which declines in 1960 to     
1976 were reversed in the past 15 years.                    

Michigan agriculture's performance in recent years          
indicates some basic strengths and also suggests that       
leadership can play a major role in the fate of an          
industry.                                                   

The diversity of Michigan agriculture is illustrated in     
Table 3. In 1990, 12 different product groups generated     
over $100 million in cash sales.  Dairy product sales       
were by far the most important at 23 percent of the         
total.  Although corn represented only about 12 percent     
sales, its importance is much greater because as much as    
40 percent of the crop is fed on the farms where it is      
produced diversity adds to the stability of Michigan        
agriculture as compared to most other states where four     
to five commodities may be predominant. This broad base     
also represents challenges to the infrastructure, such as   
Michigan State University, in adequately serving such a     
varied clientele.                                           

Projections of Commodity Production                         

The authors of the commodity papers in "Status and          
Potential of Michigan Agriculture" were asked to be as      
specific as possible projecting their industries to the     
year 2000.  They were provided projections from "AGMOD"     
and "MIAGMOD," econometric models of U.S. and Michigan      
agricultures.  However, the econometric project were to     
serve as only guidelines.  The authors, along with those    
reviewing their papers, were responsible for generating     
their own forecasts. The econometric projections were       
adjusted to the commodity committee's point forecasts for   
the year 2000.                                              

The results of this analysis are presented in Figures       
1-14 on selected field crops and livestock.  Trends in      
cash receipts on fruit, vegetables, nursery and             
floriculture                                                
are shown in Fig 15-18.  For the latter products, the       
general directions of future changes were indicated, but    
specific projections were not established.                  

The essence of the projections in output is as follows:     

-(Figures do not transfer into the database please refer    
to original document for complete graphic)                  

Dairy (Figure 1)                                            
Milk cow numbers will continue to trend downward, but       
will be more than offset by increased production per cow.   

The rate decline will level off from the rate of the        
1980s.                                                      

Beef (Figures 2 and 3)                                      
Beef cow numbers have been declining since the              
mid-1970s, but are expected to vary cyclically around       
current levels.  The number of cattle on feed is            
projected to continue to expand.                            

Hogs (Figure 4)The expansion underrway since the            
mid-1970s is likely to continue.                            

Sheep and Lambs (Figure 5)                                  
After declining for several years, sheep and lamb numbers   
leveled off in the 1980s and are expected to expand         
modestly.                                                   

Turkeys (Figure 6)                                          
A strong growth industry, turkey production could           
continue to accelerate in the 1990s.                        

Eggs (Figure 7)                                             
Egg production is projected to be stable to higher for      
the balance of the decade.                                  

Corn (Figure 8)                                             
Corn production should increase modestly, with acreage      
relatively stable.                                          

Hay (Figure 9)                                              
Production of hay and forages is expected to remain         
fairly stable.                                              

Soybeans (Figure 10)                                        
A modest expansion in production is anticipated.            

Wheat (Figure 11)                                           
Wheat production should hold near the top of the range      
past decade.                                                

Dry Beans (Figure 12)                                       
The attrition in dry bean production should end, and even   
expansion is possible.                                      

Sugarbeets (Figure 13)                                      
Sugarbeet production will remain near the record levels     
of the recent past.                                         

Potatoes (Figure 14)                                        
Production of summer and fall potatoes will remain fairly   
steady.                                                     

Fruit (Figure 15)                                           
Production of apples, blueberries and grapes will           
increase; peach, strawberry and bramble production is       
expected to remain about the same; cherry production is     
slated to decline.                                          

Vegetables (Figure 16)                                      
Acreage and production are not likely to change             
significantly.                                              

Nursery (Figure 17)                                         
The market is expanding; competitiveness will depend on     
consorted efforts of the Michigan legislature and           
research a education institutions.                          

Floriculture (Figure 18)                                    
At $125 million in 1990, the industry could be worth $2     
million by the year 2000.                                   

Table 1.  Linear Shifts in the Share of Michigan Crop and   
Livestock Production                                        
Compared to the U.S. Ranked by Changes From 1976 to 1990    


            1960 to 1976               1976 to 1990         
             Annual                 Annual                  
             Change                 Change                  
Commodity in Percent Significance in Percent Significance   

Sugarbeets       +.022      +.83      +.369     +11.95      
Cherries, tart   +.643      +1.86     +.342     +.85        
Potatoes,summer  +.335      +6.83     +.266     +4.64       
Oats             -.020      -.71      +.110     +3.33       
Turkeys          -.044      -6.96     +.100     +13.44      
Hay              -.029      -2.93     +.095     +8.26       
Peaches          -.164      -3.41     +.093     +1.66       
Hogs             -.007      -1.18     +.084     +12.95      
Soybeans         +.006      +.85      +.080     +9.73       
Cattle on feedb  -.011      -2.35     +.077     +6.57       
Wheat            -.111      -6.67     +.023     +1.20       
Corn for grain   +.047      +2.76     +.015     +.75        
Potatoes, fall   -.060      -3.95     +.012     +.68        
Eggs             -.004      -.80      +.003     +.51        
Beef cows        +.007      +3.93     -.007     -3.70       
Sheep and lambs  -.011      -3.61     -.008     -2.31       
Grapes           -.041      -2.30     -.015     -.72        
Milk             -.030      -5.02     -.016     -2.31       
Apples           -.101      -1.54     -.040     -.52        
Vegetables       -.012      -1.44     -.051     -4.66       
Nursery and                                                 
floriculture     -.001      -.05      -.051     -3.92       
Strawberries     -.263      -10.59    -.192     -6.60       
Blueberries      +.679      +2.82     -.251     -.90        
Cherries, sweet  -.009      -.04      -.256     -1.06       
Dry beans        -.474      -2.95     -1.369    -7.30       


a Significance is indicated by a statistical term, "t       
values." Absolute values of two or greater are              
significant at the 95 percent confidence level.             
b Trends are calculated from 1960 to 1982 and from 1982     
to 1991                                                     
c Based on cash receipts.                                   

Table 2.  Annual Percent Changes in Production of Crops     
and Livestock in Michigan, Ranked by Percent Changes in     
1976 to 1990                                                


                 1960 to 1976         1976 to 1990          
                 Annual Change        Annual Change         
Commodity         in Percent           in Percent           

Turkeys             -.42                +11.46              
Soybeans           +7.34                 +6.22              
Hogs                -.44                 +5.56              
Cattle on Feed(a    +.10                 +5.51              
Blueberries        +2.62                 +5.24              
Nursery products(b   NA                  +5.00              
Hay                 -.23                 +4.01              
Sugarbeets         +2.50                 +3.73              
Peaches             -.07                 +3.24              
Potatoes, summer   +1.91                 +2.83              
Wheat              -1.62                 +2.25              
Apples              +.93                 +2.02              
Cherries, tart     -1.65                 +2.02              
Grapes             -1.61                 +1.98              
Corn for grain     +5.60                 +1.69              
Floricultural                                               
  products(b         NA                  +1.68              
Milk               -1.07                 +1.41              
Potatoes, fall     +1.18                 +1.18              
Eggs                +.19                  +.26              
Cherries, sweet    +3.78                  -.45              
Oats               -3.91                 -1.95              
Vegetables(b       +1.88                 -2.61              
Sheep and lambs    -6.91                 -2.61              
Strawberries       -3.84                 -2.98              
Dry beans           -.86                 -3.45              
Beef cows          +4.47                 -3.70              

a Trend from 1960 to 1982 and from 1982 to 1991.            
b Based on real cash receipts.                              


Table 3.  Source of Farm Income in Michigan, 1990 a         

                                    Percent of Total        
                                    Cash Receipts           
                         Amount     From Farm               
     Item                Mil. $     Marketings              
Cash Income                                                 
  Farm Marketings                                           
      Cattle and calves     266      8.4                    
      Hogs                  250      7.8                    
      Dairy products        729     22.9                    
      Chicken eggs           68      2.1                    
      Turkeys                51      1.6                    
      Other livestock        34      1.1                    
      Wheat                 103      3.2                    
      Corn                  369     11.6                    
      Other feed grain       14       .4                    
      Hay                    84      2.6                    
      Soybeans              234      7.4                    
      Sugarbeets            137      4.3                    
      Dry beans             117      3.7                    
      Potatoes               82      2.6                    
      Vegetables            170      5.3                    
      Fruit                 178      5.6                    
      Floriculture          124      3.9                    
      Ornamentals           140      4.4                    
      Other crops            33      1.0                    

      Total                3183    100.0                    
     Government payments    169                             
     Other farm income      180                             

      Total                3532                             

Cash Expenses     2212                                      

Net Cash Income     1321                                    

a U.S.  Department  of  Agriculture,   Economic  Research   

S State Financial Summary, 1990, Economic Indicators of     
the Fa Sector,  EFCIFS-102, December 1991.                  


Following are summaries of the "Phase II" papers which      
the status and outlook for major Michigan agricultural      
commodities.                                                

Dairy*                                                      

Charles J. Sniffen                                          
Department of Animal Science                                
Larry G. Hamm                                               
Department of Agricultural Economics                        

Michigan's dairy industry generates farm receipts of        
700-800 dollars per year or nearly 25 percent of            
Michigan's total agricultural income.  On a retail basis,   
Michigan's dairy industry generates approximately 1.25      
billion dollars.  Milk processing capacity in Michigan      
has expanded such that additional processing capacity is    
available currently to support a minimum 10 percent         
increase in milk production with corresponding increases    
in farm and retail receipts.  Michigan ranks 7th in the     
nation for total production, but of the top 10 dairy        
states only California and Washington outrank our DHIA      
production per cow.  Michigan's highly productive dairy     
industry utilizes approximately 2 million of Michigan's 6   
million acres of corn, alfalfa, soybeans, oats and other    
crops.  Michigan's dairy farms support a significant        
number of service industries throughout the state and       
thereby provide year-round stability for many rural         
communities.                                                

The trend of increasing volume of milk being produced by    
fewer farms will continue.  However, smaller single         
family dairy operations not disappear.  Farms shipping      
under 1,000,000 pounds will still make up a quarter to      
one-third of all farms.  The dichotomy between large and    
small dairy farms will increase.  We will see a few more    
500 to 1,000 cow dairies in the future.  In Michigan,       
however, the bulk of the dairies will be between 150 and    
400 cows.  For the most part, all Michigan dairy farms      
will continue to be managed by farm families. These         
operations generally hire off-farm labor for dairy and      
crop work.  Operators will concentrate more on specific     
management elements of dairying.  Farm record analysis,     
nutrition balancing herd health monitoring, genetic         
planning, etc., will consume increasing amounts of          
operator time.  New technology will significantly           
increase levels of production and management.               

After decades of decline, per capita consumption of dairy   
products started increasing in 1983 and has continued to    
increase.  Most of the growth has come from increased       
cheese consumption.  As a result there has been a major     
increase in cheese processing in Michigan with the          
addition of two state-of-the-art cheese plants.  In         
addition several European and Michigan-based cheese         
makers have estabablished small to moderate sized plants    
in Michigan during the 1980s.                               


Although consumer preferences for specific milk             
components or products may shift, overall milk              
consumption will continue to grow. Biotechnology and        
genetic engineering may alter milk component production.    
Cholesterol reducing/eliminating food technolog become      
commercially feasible.                                      

The 1985 and 1990 farm legislation eliminated the price     
support program as a market stabilizing/income enhancing    
policy initiative. If the current negotiations of the       
General Agreement on Tariffs and Trade (GATT) eliminate     
Section 22 dairy import protection, the U.S. price          
support program cannot continue in its present form.  The   
1990's will see the market deregulation attack on dairy     
(and all farm) programs continue.  As a result, the         
Michigan and U.S. dairy industry may revert back to using   
cooperative-based, self-help programs reinvigorated state   
legislative strategies.                                     

Growth of the dairy industry in other states is being       
restricted due to environmental and economical reasons.     
Michigan has a number of advantages over other states       
that provide the basis for growth other as other states     
reduce their cows numbers or reach their growth limit due   
to environmental constraints.  These advantages include:    
(1)modern, efficient milk processing plants, (2)            
relatively low feed costs, (3) larger herd size and labor   
efficient systems, (4) herds with superior genetic          
potential, (5) lower dairy cow concentrations than other    
major dairy states, (6) climate and soils conducive to      
high milk production and quality crop production, (7)       
plentiful water, (8) processing firms are interested in     
Michigan, (9)20-25 percent of producers plan to make        
improvements, and (10) approximately 85 percent of milk     
is marketed through produce cooperatives.                   

The primary goal for the dairy sector of the animal         
industries is to foster a competitive industry with an      
ability to adjust to changing policies and thereby gain     
an increasing share of the U.S. dairy industry.  In the     
process of meeting this goal, two issues that will affect   
the rural community and need to be addressed by the         
Michigan animal industry are:  (1) sustaining long-term     
financial viability of producers, agribusiness and          
communities in Michigan; and (2) addressing concerns        
related to environment, animal care and  food safety.       
Simply said, successful dairy operations must be            
profitable, provide for good animal care, be                
environmentally sound and produce safe wholesome food.      

To achieve the industry goal while addressing the two       
issues specific objectives have been established:           

(1)    To develop, adopt and integrate new cost effectiv    
technology into dairy production management systems, and    
to overall management skills at a faster rate than other    
states.                                                     

(2)    To develop superior and efficient dairy management   
systems for adoption by dairy operators who are modifying   
or expanding operations.                                    

Manure management will be a critical issue shaping the      
dairy industry  in Michigan.  The issue will affect         
legislation on land use, will impact the location of the    
industry, and will affect the size of the needs and the     
size of the farms on which the herds are located, the       
facilities to be designed and the forage types used.  The   
states that successfully deal with this issue will be the   
most competitive in the future.                             

The dairy industry will continue to be the largest          
component of the agricultural industry in Michigan.         
Dairying in Michigan has tremendous potential and should    
increase in size because of its competitive edge,           
infrastructure and the constraints that other major dairy   
states are experiencing.  The market opportunities for      
products are here.  The land and water resources are        
tremendous and producers and processors/marketers are       
forward looking.  The cost of feed will continue to be      
competitive relative to other regions in the country.       

Beef                                                        
Harlan Ritchie and Steve Rust                               
Department of Animal Science                                
J. Roy Black                                                
Department of Agricultural Economics                        

There are 120,000 commercial beef cows owned by about       
6,000 producers in the state.  Average herd size is         
approximately 27 cows, w range of 1 to 300 cows.  While     
numbers are expected to stabilize in the coming decade,     
resources are available for the herd to expand to a level   
of about 175,000 by the year 2000.  Such an increase        
would be fueled by interest in improved utilization of      
the state's 1,000,000 acres of pasture as well as its       
abundance of harvested forages.  New technology from New    
Zealand and Australia will enable producers to              
economically fence under-utilized pasture acres and stock   
them with beef cattle.  This technology will also enable    
producers to effectively increase their stocking rates      
and consequently increase pounds of beef produced per       
acre.                                                       

Given the vast forage base in Michigan (pasture, hay and    
silage),it is likely there will be an increase in           
backgrounding (stocker) programs.  By the year 2000,        
there could be an increase of 50,000 head of stocker        
cattle fed annually in the state.  These cattle will be     
purchased as calves or short yearlings and grown (not fat   
for a period of four to nine months on pasture and/or       
harvested forage.  They will then be sold at weights of     
750 to 850 pounds to Michigan feedlots where they will be   
fed for four to five months and finished for slaughter at   
weights of 1,100 to 1,300 pounds.                           

Michigan's feedlot industry consists of approximately 800   
cattle feeders who market about 300,000 head of finished    
cattle annually. Historically about 20 percent of these     
cattle have been sold into Canadian market.  However, the   
number of Canadian packers has declined rapidly in recent   
years, so this market is not as viable as it once was.      
Nevertheless, the larger packers in the Eastern U.S. well   
as IBP in Illinois and other Midwest packers continue to    
provide a healthy market for Michigan fed cattle.           

It is projected that Michigan will continue to rank among   
the three cattle feeding states east of the Mississippi.    
Since 1985,state has improved its national rank from 16th   
to 11th.  It is predicted that Michigan will increase its   
share by the year 2000, when 400 cattle feeders will        
market 400,000 fed cattle and rank 10th in the nation.      

Strength in cattle feeding in Michigan can be attributed    
to:                                                         

1. Decline in the number of farms with dairy cattle.        
dairy farmers tend to shift to beef.                        

2. Financing program of the Michigan Livestock Exchan       


3. Structure of cattle feeding.  Michigan has a large       
proportion of feedlots over 1,000 head than in other Corn   
Be states.                                                  

4. Shifts in geographic patterns on feed grain prices       
depressed Michigan corn prices relative to states along     
the Missouri and Mississippi Rivers.                        


Hogs                                                        

Gerald Schwab                                               
Department of Agricultural Economics                        
Maynard Hogberg                                             
Department of Animal Science                                

The swine industry is changing rapidly.  The number of      
farms with hogs in both the United States and Michigan      
declined rapidly during the 1980s.  However, in terms of    
hog numbers produced, Michigan's swine production           
industry has actually grown in absolute number of hogs      
produced and in its relative share of hog production in     
the United States.                                          

Farm size continues to increase with an increased           
concentration of hog numbers on fewer numbers of hog        
farms.  For 1991, 8.5 percent Michigan's 5,000 swine        
farms had 72.5 percent of the hogs on hand. This            
increased concentration of hogs on fewer hog farms is       
occuring throughout the United States.  Michigan's swine    
production sector appears to have adjusted relatively       
rapidly as Michigan is ranked ninth in the nation in        
terms of the number of hogs marketed large-scale farms      
defined as farms that sell more than 5,000 head per year.   

The swine data and discussion presented above are           
historical in nature.  What of the future?  Issues that     
will influence the size annd structure of the hog           
industry in Michigan include the size of the U.S. swine     
industry as determined by consumer demand for pork          
products, Michigan's political environment, Michigan's      
natural environment, profitability of swine relative to     
other enterprises comparative advantage of Michigan swine   
producers relative to other geographic areas, and           
availability of finances, of risk-bearing ownership, and    
of skilled labor and management.                            

The authors project that Michigan can maintain and          
slightly increase its share of hog production in the        
United States.  It is projected that by the year 2000,      
2.4 million hogs can be produced annually in Michigan as    
compared to the current pig crop of approximately 2         
million per year.  These hogs will be produced on 2,000     
commercial hog farms.  Higher concentration of ownership    
of hogs will continue. Ownership and control of these       
hogs is expected to remain with the independent family-     
farm unit.  Swine producers who do not have the desire or   
wherewithal to produce a uniform high-lean quality hogs     
whose price-cost relationships are not competitive will     
exit the swine production industry.                         


*    Contributing authors:  Ted Ferris, Roger               
Mellenberger, VandeHaar, Allen Tucker Ivan Mao, Jim         
Ireland, Bob Cook, And Skidmore, John Partridge, Zeynep     
Ustunol, Bill Bickert, Paul Coussens, Roy Emery, Roy        
Fogwell, Jim Lloyd.                                         

Sheep and Lambs                                             
Margaret E. Benson                                          
Department of Animal Science                                

Sheep enterprises most frequently exist in association      
with agricultural enterprises such as livestock and         
crops.  The primary role of the ewe flock or lamb feeding   
operation is to provide additional income while utilizing   
existing facilities and land more efficiently.  Michigan    
has in excess of 1 million acres of pastureland.            
Sustainable forage based production systems, of which       
sheep can play an integral role and utilize previously      
underutilized land while conserving energy, preventing      
soil erosion, and conserving water quality, will            
increase.  Sheep are adaptable to either intensive or       
extensive forage based systems both of which currently      
produce sheep and lambs in Michigan.  New knowledge and     
technologies that allow producers to take advantage of      
Michigan's resources in a cost-effective way will           
facilitate expansion in the future. Implementing cost       
effective animal production and management practices,       
along with the application of new fencing practices         
grazing management, plant species management and            
selection, will be key in economical sheep production in    
the future.                                                 

Michigan has traditionally been a leader in the             
production of seedstock with a number of nationally         
recognized purebred producers in several different          
breeds.  Purebred production represents approximately       
40-45 percent of the total sheep and lamb numbers.          
Downsizing of the purebred industry has occurred in state   
as nationally over the last 10 years.  This trend is        
expected to continue slowly through the year 2000.          

The commercial sheep industry represents 55-60 percent of   
the sheep and lambs in Michigan.  The commercial industry   
is itself diverse in that the average flock size is 35      
head, while flocks range in size from less than 10 to       
more than 500 ewes.  Economics will be primary factor in    
determining the extent to which the commercial sheep        
industry can and will expand.                               

Lamb feeding has benefited from several advantages which    
appear to be responsible for recent expansion.  These       
advantages include: availability of lambs at economical     
prices; (2) in-state processing facilities; (3) abundance   
of feed grains and relatively low costs; and (4)            
favorably located near areas of high lamb consumption       
(Great Lakes, East Coast).  These advantages appear to      
hold for future expansion as well.                          

Michigan has the advantage over many farm flock states in   
that it is home to a sizeable slaughter industry which      
slaughtered a total of 291,000 lambs in 1990.  These        
statistics indicate that Michigan's slaughter capacity      
far exceeds current production.  If all of Michigan's       
lambs were slaughtered in-state, this would represent       
only 28 percent of the state's slaughter capacity.          

Expansion potential in lamb feeding looks favorably         
through the year 2000.  The extent to which the expansion   
will occur will depend on cost and availability of feeder   
lambs in-state and out, feed and market stability.          
Northern Michigan may become a larger of feeder lambs for   
southern Michigan feedlots.  This will f and promote        
expansion of both ewe flock and lamb feeding sectors of     
the industry.                                               

National efforts currently underway to implement a price    
discovery and recording system in the lamb industry will    
be adopted.  Lamb will be marketed on a yield grading       
system in the future with emphasis on lean lamb.  Niches    
within the market will remain important to ethnic and       
hotel-restaurant-institution demands.                       

Poultry                                                     
Allan P. Rahn                                               
Departments of Animal Science and Agricultural Economics    



The importance of the poultry industry in providing meat    
and egg protein products for U.S. and Michigan consumers    
continues to increase.  A brief assessment overview of      
anticipated opportunities challenges and likely             
evolutionary developments was presented for:                

(1) stock improvements; (2) nutrition and growth            
promotants; health maintenance and disease treatment; (4)   
waste handling and disposal; (5) information systems; (6)   
product enhancements food safety; and(8) agriculture and    
poultry husbandry ecology.                                  

Given that Michigan poultry industry firms have access to   
relatively inexpensive primary raw material inputs and      
good proximity to relatively affluent final goods,          
consumers, and the two dominant firm location               
consideration factors, anticipations of future grow these   
industries are warranted.  These growth anticipations,      
however, are predicated on a business climate that is       
compatible with economic viability within our               
capitalistic system.  It is imperative that both the        
absolute and relative business climate impacts of public    
imposed behavior and business activity limitations be       
carefully balanced.                                         

The Michigan egg industry is likely to undergo further      
organizational changes as the inexorable pressures for      
increased economic efficiencies in business environments    
continue unabated.  These pressures are characterized by    
rapidly changing husbandry and information management       
technologies, and consumer desires for new form, improved   
quality and more convenient products.  Several firms in     
the Michigan egg industry, however, are positioned to       
thrive in this highly competitive environment.  Their       
growth is expected to increase the number of layers         
located in Michigan from its 1991 inventory level of 5.4    
million hens and pullets of laying age to 6.0 million--an   
11 percent increase--and the number of eggs produced from   
1.38 billion to 1.62 billion--a 17 percent increase--by     
the year 2000.                                              

Much faster growth in the Michigan turkey industry is       
anticipated because of the enviable consumer demand that    
current, emerging and future innovations in turkey meat     
related products are expected to enjoy and processing       
capacities that are not currently being fully utilized.     
It is anticipated that the number of turkeys raised in      
Michigan will increase from its 1991 level of 4.7 million   
turkeys raised to 12 million--a 155 percent increase--and   
that liveweight production will increase from 136.3         
million pounds to 372.0 million pounds--a 173 percent       
increase--by the year 2000.                                 

Michigan has not been able to attract entrepreneur(s)       
with resources adequate to mount the relatively high        
entry barriers inherent in an economically viable broiler   
production complex.  Further growth and the anticipated     
increasing importance of young chicken meat in the          
product mix of the livestock/poultry sector, however,       
suggest that opportunities to nurture economically sound    
growth of this industry in Michigan should be under         
continual scrutiny.                                         

Horses                                                      
John Shelle                                                 
Department of Animal Science                                

Substantial increases in horses used for work and flat      
racing observed between 1984 and 1991.  However, there      
appears to b relatively comparable decline in most of the   
major use categories with the number of horses used for     
pleasure suffering the largest reduction.  Although         
direct comparisons are not possible, the apparent decline   
in pony numbers, which has been relatively constant since   
1971, and the decline in pleasure horse numbers seem to     
be supported by observations by industry personnel.  The    
total number of horses in Michigan was 130,000 in 1991.     

The decline in pleasure horse numbers might best be         
explained by the Michigan economy over this same time       
period.  As disposable reduced, people begin to limit       
their entertainment activities Owning pleasure horses       
does not differ appreciably from similar activities such    
as snowmobiling, skiing or boating.  These types of         
activities, like pleasure horse activities, are important   
for psychological and economic well-being of the people     
of Michigan.                                                

Total expenditures by equine owners topped one-quarter      
billion dollars in 1990.  This represents a substantial     
contribution to the Michigan economy.  These monies         
represent jobs and purchases involve a large number of      
persons not directly involved in the equine industry.       

The Michigan equine industry has remained strong despite    
the economic difficulties Michigan has experienced over     
the last decade. It is time to stop looking at the          
Michigan equine industry a economic barometer and instead   
turn to it as an economic stimulant. The opportunities      
for growth in equine related enterprises is enormous and    
should be fostered by state agencies.                       

Horse racing's payoff to Michigan is far greater than the   
dollars wagered at racetracks.  Horse racing means tax      
dollars; horse racing means jobs; horse racing means        
investments; and horse racing stability and increasing      
prosperity for our state's farms.  Pari-mutuel horse        
racing produced over $21 million in direct revenue the      
state of Michigan in 1990.                                  

Even though the number of days raced and the total          
wagering between 1980 and 1990, the state revenues          
decreased by 26 percent. This is a negative trend because   
the state has less dollars to distribute directly or        
indirectly back into the racing indus more money is not     
invested into the racing industry in the form of purses,    
sire stakes and breeder's awards, there could be a          
significant decline in numbers of racehorses in the         
future.                                                     

Fur Bearing Animals                                         
Richard J. Aulerich                                         
Department of Animal Science                                


Fur farming has always been a cyclical and risky business   
in by general economic conditions and the whims of the      
fashion Pelt supplies and consumer demands play an          
important role in price structure and stability of the      
luxury fur market.                                          

The domination of foreign countries in the production of    
luxury furs, such as mink and fox, has created a greater    
emphasis on global marketing of fur pelts in recent         
years.  With the expanding world economy (especially in     
the lesser developed countries), a more affluent and        
fashion-conscious population should increase the demand     
for luxury furs.  To compete successfully in the world      
marke American fur farmers and fur marketing associations   
must continue to cater to the desires of the more           
sophisticated and quality-conscious consumers.              

Michigan should retain its position as a major fur          
producer. a favorable climate for producing high quality    
fur and abundant supplies of animal and cereal by-          
products that can be used for feeding mink, fox and other   
fur bearers.  The trend toward fewer but larger fur farms   
will undoubtedly continue with local zoning regulations     
and environmental concerns determining where fut farms      
will be located.                                            

New technologies and research advances should have a        
positive impact on the economics of fur production.  In     
the future, there will be greater use of commercially       
manufactured pelleted feed by mink fox producers.           
Electronic record keeping for monitoring animal             
performance and production costs will increase.             
Computerized breeder selection should enhance herd          
reproductive performance and fur quality.  New              
technologies will be implemented for grading fur            
processing pelts.  There will be greater emphasis on        
environmentally-controlled housing to facilitate            
reproduction and fur priming Artificial insemination        
techniques will be developed for mink.                      

There will be a greater emphasis on animal welfare and      
efforts to educate the public about the humane care and     
treatment provided for fur bearing animals, as well as      
the appeal and desirability of wearing furs--a renewable    
resource.                                                   

Aquaculture                                                 

Charles J. Chopak and Joyce R. Newman                       
Department of Fisheries and Wildlife                        

Aquaculture, the controlled cultivation of aquatic          
animals and plants, began in China around 2000 B.C.  In     
the United States, aquaculture began in the 1800s,          
primarily to supplement wild stocks of recreational fish.   

The importance of aquaculture to the national economy has   
steadily risen over the last 15 years.  This has mainly     
been a result of increased acreage, changing consumer       
tastes and preferences, a decrease in the commercial        
catch, and an increase in the trade deficit for fish and    
seafood products.  Michigan ranks fourth in the nation in   
terms of the number of trout culture operations and         
seventh in terms of total trout sales.                      

Michigan aquaculture businesses can be characterized as     
small spatially dispersed and very diverse.  In 1990,       
there were 117 licensed fish growers in the state,          
located in 54 of the 83 counties. The major production      
enterprises are food fish, fee-fishing fish (planting       
stock).  Fish are raised in both raceways and earthen       
water from springs, artesian wells, pump wells streams.     
The main purchased inputs are feed, eggs, fingerlings       
labor, with feed accounting for approximately 50 percent    
of the variable costs.  While growers with fee-fishing      
and game fish enterprises sell directly to consumers,       
food fish producers market either to wholesalers (larger    
growers) or to restaurants and retailers (small to medium   
growers).                                                   

Many factors limit the development of aquaculture in        
Michigan notably regulatory complexity, a lack of state     
recognition and support, a lack of technical information    
and extension materials little understanding of the         
marketing system.  It is recommended that efforts should    
focus on developing an aquaculture plan, an aquaculture     
coordinator position, statewide regulatory coordination     
research, industry promotion and market coordination.       

Without these changes in information flow and               
institutional arrangements, industry structure and          
performance will be relatively unchanged by the year        
2000.  However, with such changes there is potential for    
industry growth--both in terms of the entry of new firms    
and the expansion of current operations.                    

Corn                                                        

D.D. Harpstead                                              
Department of Crop and Soil Sciences                        

Corn for grain and silage will remain the leading crop in   
Michigan's agriculture, both in terms of area cultivated    
and cash value. Since 1986, Michigan farmers have planted   
approximately 2.4 million acres each year of which 13       
percent was cut for silage.  There is  little               
justification to predict that major changes will occur in   
the acreage dedicated to corn.                              

The history of corn production in Michigan over the last    
three decades is an outstanding success story.  The         
successes in the improvement of the corn plant per se       
have been complemented by improvements in soil fertility    
and nutrient availability, we control and crop              
protection, and in production cost reductios through        
mechanization and management technologies.                  

A number of factors are already influencing corn            
production continue to do so in the future.  The            
utilization of earlier maturing, higher yielding hybrids    
is having a significant impact on corn production and       
management.  Early maturing hybrids, especially when        
combined with early planting, make possible a series of     
whole farm management options.  Nitrogen fertilization      
also remain factor in management systems.  Its efficient    
use is being enhanced through the careful monitoring of     
available soil nitrogen combined with the timely            
application of supplemental nitrogen.                       

By the year 2000, corn production can expect to benefit     
from increased tolerance or resistance to disease and       
insect pest as tolerance to selected herbicides imparted    
to hybrids through conventional breeding systems and        
through the possible application biotechnology.  These      
genetic factors used in connection with the aggressive      
application of the principles of integrated pest            
management will significantly reduce production costs and   
decrease the concerns for inappropriate pesticide usage.    

Soybeans                                                    
M.L. Vitosh                                                 
Department of Crop and Soil Sciences                        


In 1990, Michigan farmers produced a record yield of 38     
bush acre on 1.15 million acres with a value of $249        
million.  Based on value of product, soybean are the        
third leading crop.  Michigan's acreage continues to        
increase and now ranks 11th among all states. Saginaw,      
Lenawee and Monroe are the top soybean producing counties   
followed by Shiawassee, Gratiot and Clinton Counties.       
There has been a gradual shift in the soybean production    
from southeast Michigan the central region of Michigan.     

Soybeans are a crop of worldwide interest.  Europe and      
Asia great demand for soy protein and soy oil.  If the      
GATT (Gene Agreement on Tariffs and Trade) and North        
American Free Trade Agreements are successful, the U.S.,    
including Michigan, could see an increase in foreign        
exports.                                                    

Soybeans are a low resource input crop that have wide       
adaptation in the southern half of Michigan.                
Economically, they compete very well with other field       
crops.  Agronomically, they fit well into all field crop    
rotations and help to minimize weed, disease and insect     
of the other crops.                                         

Soybean acreage and yields should continue to increase      
over the next decade.  This can be accomplished with        
little or no increase in resource inputs.  New varieties    
and improved management practices such as a continued       
shift to narrow row production will be the major factor     
for increase in yields.  Soybean yields have been           
increased at a rate of about 0.5-0.8 bushels per acre per   
year over the last 10 years.  Using this trend,             
Michigan's average yield by the year should be              
approximately 42-46 bushels per acre.                       

There is great potential for expanding further the use of   
so food and industrial products which could improve the     
profitability  of soybeans.  This includes finding new      
uses for presently grow soybean varieties and developing    
new varieties that have altered levels important            
components.  These changes to soybeans could be done both   
traditional breeding and also new biotechnology             
processes.                                                  

The impact of government programs, state and federal        
environmental regulations and GATT and North American       
Free Trade Agreement soybean production is uncertain.       
Any significant change in areas may significantly affect    
Michigan's acreage and yields                               

Currently, most soybeans grown in Michigan are relatively   
free of disease and insect problems.  White mold, soybean   
cyst nematode phytophthora root rot and spider mite,        
however, can be yield limiting factors in any one year or   
on any one farm.  Very little information is available on   
Michigan-grown varieties with regards to their              
susceptibility to host pathogens.  These areas need to be   
more adequately addressed in the future.  Other areas       
that need attention include the development of herbicide    
tolerant and cold tolerant varieties.  Michigan needs new   
varieties that yield well under cool climatic conditions.   

The dissemination of research and testing information by    
the Cooperative Extension Service also needs attention.     
This is particularly true in light of declining Extension   
budgets.                                                    

Hay and Forages                                             
Richard Leep and Waldemar Moline                            
Department of Crop and Soil Sciences                        

-    Hay was Michigan's second leading crop in value of     
production in 1990 at $339,875,000, second to corn with a   
1990 value of production of $526,091,000.                   

-    Alfalfa in pure stands and in mixtures accounts for    
90 percent of hay acreage in Michigan, according to the     
Michigan Agricultural Statistics.                           

-    There is a trend toward managing forage crops to       
increase both yield and quality.                            

-    In an effort to reduce labor, there is a trend         
toward less use of small bale packages and more silage      
and large bales.                                            

-    There will be a trend toward utilization of more       
bunker silos and less upright silos for hay storage in      
dairy systems to reduce storage costs.                      

-    Intensive grazing of pastures has taken on new         
interest by producers of all classes of livestock in the    
state and nation.                                           

-    Intensive grazing may be a key component in lowering   
milk production costs by Michigan dairy farmers.            

-    Simulation models of hay and silage production are     
being developed to improve the sustainability of dairy      
farms.                                                      

-    There is a vast array of research activities being     
conducted on hay and silage in the 1990s to address         
pertinent issues including plant breeding, species          
evaluations, species mixtures, integrated pest              
management, alternative insect control strategies, crop     
modeling, harvesting systems including grazing methods,     
methods of determining quality, and utilizing animal        
waste on forages.                                           

-    Hay and silage acreage will decline slightly by the    
year 2000 as production correlates with the growth of the   
dairy and livestock industry and its demand for forages.    

-    Hay and forages will continue to be the cornerstone    
of a growing, stable animal agriculture in the state.       

-    Hay and silage production will become more             
specialized as forage production becomes separated from     
the animal production systems on farms.                     

-    Plant breeding will lead to major advances in          
alfalfa production by the year 2000.                        

-    Hay and forage production and growth will be           
directly correlated with the growth of the dairy and        
livestock industry and its demand for forages.              


Wheat                                                       
R. Ward                                                     
Department of Crop and Soil Sciences                        
P. Ng                                                       
Department of Food Science and Human Nutrition              

Wheat acreage will grow moderately with the current         
balance between red and white wheat shifting slightly       
towards red wheat.  Soft winter wheat will continue as      
the predominant market class.  The price of wheat will      
move upwards during the next decade, but not dramtically    
Conventional plant breeding efforts will bring a            
continuous stream of new varieties into Michigan.           
Continued genetic gains will be manifest in both yield      
potential and yield stability, through both improved pest   
resistance and general adaptation and physiological         
efficiency.  Wheat's natural genetic variation will allow   
continued improvements in grain yield and in development    
of more durable resistances to powdery mildew, leaf rust,   
and WSSV.  Superior processing quality will continue to     
be a hallmark of Michigan wheat varieties.                  

Utilization of different products extracted from mills      
will be increased.  The food industry will increase the     
variety of soft wheat products, particularly those          
targeted to different ethnic groups the health conscious    
sector in our society.  Higher quality products will be     
expected by more knowledgeable consumers.                   

Parameters of soft wheat quality are not as clearly         
defined as for bread and pasta wheats.  Precise             
methodologies to quantify the quality of soft wheat for     
milling and baking performance need to be determined.       

Rapid analyses will be developed to assess the quality of   
new varieties and commercial lots of soft wheat.  New       
processing techniques will be introduced to utilize         
partially sprouted wheat various food products.  New        
products will be developed from oa variety of flour         
constituents.                                               

The flour constituents (their relative amounts, molecular   
structure, and properties) that control or contribute to    
the functional properties during processing will be         
identified.  Modification of processing (e.g., milling,     
dough mixing, baking, etc.) in order to maximize the        
yield and quality of the end product will be developed.     
Certain flour constituents will be explored for use in      
the food industry (starch and vital gluten) as well as      
for other industrial uses (starch for glue, protein for     
biodegradable polymers). directions will be the keys to a   
competitive edge in national and international markets      
that will lead Michigan's wheat industry the 21st           
century.                                                    

Biotechnologies for the direct insertion of new genes       
(transformation) into wheat are nearing the application     
phase of development.  The next limiting factor will be     
the availability of novel, performance-enhancing genes      
for transformation.                                         

Seed dormancy research will lead to increased dormancy of   
white and red wheat varieties.  Molecular studies of the    
events during maturation, dormancy and germination will     
eventually enable biotechnology mediated elimination of     
sprouting as a problem.                                     

Pressures to reduce soil erosion, groundwater               
contamination general pesticide use will dictate changes    
in the management of wheat in Michigan.                     

The Seed Certification system should continue to play a     
significant role in ensuring the purity and identity of     
wheat seed, but serious challenges could arise from         
private seed companies which choose to certify their        
varieties.  Hybrid wheat remains a tantalizing              
possibility.                                                

Oats and Barley                                             
Russ Freed                                                  
Department of Crop and Soil Sciences                        

Oats                                                        

Production trends for oats in Michigan are downward.  In    
1960 the state harvested 36 million bushels.  During the    
1980s, production varied from 28 million in 1982 to 6       
million in 1988.  The major reason for this downward        
trend has been the importation of large  quantities from    
European sources.  In 1991 the U.S. imported 70 million     
bushels from Sweden and Finland where farmers receiv        
subsidized price of over $5 per bushel.                     

No major changes in the demand for oats can be predicted.   

Animal feed and human food demands will not change          
significantly.  The advent of new varieties and varieties   
with specific market demand characteristics will serve to   
maintain or increase oat yield levels or to target          
specific market niches.                                     

Production technology will continue to focus on systems     
whic fewer purchased inputs.  Other changes in production   
technol focus upon very early spring planting to take       
advantage of t portion of the growing season most           
favorable for oats.  Barl dwarf and crown rust are two      
important diseases in Michigan. of these diseases is with   
resistant varieties.                                        

Barley                                                      

Since the Stroh Brewery in Detroit ceased their malting     
operations malting barley purchased in Michigan has been    
shipped to Chicago, Buffalo, or other points for            
processing.  With a widespread glut in the barley market,   
Michigan barley has not been competitive.  Barley           
produced under our more humid growing conditions is not     
conducive to the production of "bright," the barley         
characteristic of dryer regions.  "Brightness" is a trait   
sought after by the maltin industry.                        

Barley is an excellent feed crop and can be effectively     
substituted for corn in rations for beef and dairy          
cattle.  It can be harvested and ensiled as a high-         
moisture feed or when ground used in mixed feed             
concentrates.  Barley can be grown in shorter season,       
lower temperature regions which makes it an ideal           
substitute for corn in northern latitudes.                  

With the present cash grain demand levels, there is         
little reason to predict the reemergence of barley as a     
major crop in Michigan.  It can be grown successfully in    
the state and will continue to serve a variety of local     
purposes.                                                   

Dry Beans                                                   
J.D. Kelly                                                  
Department of Crop and Soil Sciences                        

The Michigan navy bean, once acclaimed as the "white gold   
of Saginaw Valley," has seen a dramatic decline over the    
last 30 years. Michigan producers who previously            
dominated this class with 98 percent of all North           
American production in the 1960s produced only 58 percent   
of the same crop in the 1990s.                              

The major causes for the dramatic decline have been         
competition from other crops, competition from other        
states and countries, an declining demand for the navy      
bean commodity in North America.  One recognizes that the   
Michigan dry bean industry is not just navy beans, but      
this market class dominates all other seed types 80         
percent of current dry bean production within the state.    
To reverse this trend, the Michigan dry bean industry is    
aggressively promoting the development and production of    
other seed types typically grown in Michigan.  These        
other seed types, which include pinto beans, are viewed     
as expanding markets with potential advantages in freight   
and market opportunities.  Pinto beans replaced navy        
beans as the dominant U.S. class in the late 1970s.         
Current U.S. production of pinto beans average 12 million   
cwt., as c with 7 million cwt. of navy beans.  Currently,   
Michigan's share of U.S. pinto bean production is less      
than 1 percent.                                             

The decline in navy bean acreage in the state has been      
partially offset by production of kidney, cranberry and     
black turtle beans, the latter two classes exclusively      
for export markets.  Although the annual U.S. consumption   
of dry beans has hovered around 5 to 6 pounds per capita    
over the last decade, there is evidence of an increase in   
use because of the health and fiber value of beans.  The    
increase in consumption has been in colored bean classes,   
with continued decline in the use of navy beans as canned   
baked beans which are not perceived as having the same      
health value as beans consumed in salads or Mexican         
foods.                                                      

Research at MSU has already contributed to a reversal in    
the decline through improved productivity resulting from    
management practices and new varieties.  Genetic            
modifications of plant architecture has permitted the       
development of new seed types adapted to Michigan           
conditions.  The diversification will permit expansion      
into both domestic and international markets to which       
Michigan-produce were virtually excluded.                   

Sugarbeets                                                  

Donald R. Christenson                                       
Department of Crop and Soil Sciences                        

Michigan and Ohio are the only states east of the           
Mississippi that have sugarbeet production.  Two            
companies have operations in these states.  Monitor Sugar   
Company operates one plant in Michigan while Michigan       
Sugar Company operates four plants in Michigan and one in   
Ohio.  Sugarbeets are the only field crop grown in          
Michigan where the grower contracts the entire acreage.     

The sugarbeet type of farm is larger than other types of    
farms in Michigan.  For example, the average sugarbeet      
farm is approximately 800 acres compared to 290 for the     
cash crop type of farm which does not include sugarbeets    
or potatoes.  The median income for o less than 400 acres   
is about $5,000 while it is $63,000 for operations above    
900 acres.  This explains the inverse relationship          
between farm size and proportion of off-farm income.        

There has been a steady increase in the number of acres     
of sugar beets harvested in Michigan expanding from an      
average of 74,000 in 1960-1964 to 152,000 for the           
1987-1991 period.  Yields increased from 15.6 to 18.1       
over the same time and Michigan's share of the U.S.         
production increased from 5.9 to 10.3 percent during this   
27 year period.                                             

Sugarbeet production is important to Michigan's economy.    
In 1987 the net direct contribution of sugarbeet            
production and processing plus the indirect effects         
contributed $434 million to the Michiga economy.  The       
importance to the producer is illustrated as follows. Had   
sugarbeets been replaced with soybeans from 1975-1988,      
gross margins over variable costs for these farm            
operations would have been nearly 30 percent less.          

The most significant development in the past 30 years has   
be availability of monogerm seed.  Other developments       
which have increased production efficiency include broad    
spectrum herbicides and post emergence herbicide            
programs, higher yielding/higher sugar hybrids with         
increased disease resistance and machinery allowing         
harvest in a wide range of conditions.  Strides have been   
made to increase the efficiency of factory operations.      
Application of computer technology will raise the           
processing of sugarbeets from art to a science.             

In the next 10 years and beyond, through the use of         
tissue culture and other techniques, the rate at which      
new hybrids are developed will increase.  The new           
materials will have higher sugar yield and increased        
resistance to diseases.  Tillage and planting methods for   
systems with increased amounts of crop residues on the      
surface will be developed.  Chemical inputs will be more    
site specific because of new herbicide materials and the    
development of new methods for determining fertilizer       
rates.                                                      

Sugar beet production is tied to domestic and               
international programs. Under an 18 percent support         
program, sugarbeet production is projected to expand 0.5    
percent annually, but will decline 1.7 percent if price     
supports drop to 14.4 cents on raw sugar.                   


Potatoes                                                    

Richard W. Chase                                            
Department of Crop and Soil Sciences                        

Significant changes have occurred in the Michigan and       
U.S. potato industry during the recent decades.             
Processed potatoes, partially frozen products, have shown   
a dramatic increase as an increasing family work force      
desires products which can be prepared easily and           
quickly.  The "think fresh" concept has helped maintain a   
substsantial fresh market and the per capita consumption    
of all potatoes increased to 125 pounds.                    

In December 1986, the Michigan potato industry              
experienced a significant loss with the closing of the      
Ore-Ida frozen processing plant in Greenville.  This        
decision affected nearly 20 percent of Michigan's total     
production.  Since then, new variety alternative have       
contributed significantly to the strengthening of both      
the fresh and processing markets.  Michigan's potato        
production is less than 5 percent of the U.S. total;        
however, it has a farm gate value of over $60 million.      

Michigan's potato acreage has gone from a high of over      
370,000 acres at the turn of the century to the current     
40-45,000 acres.  Michigan's potato yields have             
historically been lower than the national average;          
however, the nearness to the large centers of population    
keeps Michigan competitive.                                 

The state's potato acreage is projected to remain at the    
current level.  Production for chip and frozen processing   
will remain steady and could strengthen.  The               
introduction of new and improved varities will add to       
this strength.  The expertise of Michigan's potato          
growers, combined with state-of-the-art storages and        
mechanization of production and harvest equipment, will     
keep Michigan competitive in these markets.  The long       
russet type potato will continue to dominate the fresh      
market and the round white fresh market will continue to    
decline.  There needs to be a reduction in the number of    
tablestock, round white varieties, and marketing by         
variety name, and culinary characteristics could enhance    
this process.                                               

Integrated crop management principles of pesticide use      
and nutrient management will become increasingly            
important as environmental issues become greater.           
Commercial fertilizer usage will be reduced particularly    
nitrogen and phosphorus.  The inputs of pesticides also     
be reduced because of cropping systems, new varieties       
with genetic resistance by traditional breeding and/or      
genetic engineering, and nonchemical approaches for         
insect control.                                             

Nontraditional Field Crops                                  
L.O. Copeland                                               
R.H. Leep                                                   
Department of Crop and Soil Sciences                        

Canola                                                      

The underlying reason for the interest in canola in the     
United States and Michigan is the high quality of its       
edible oil in human diets.  Canola oil contains only 6      
percent saturated fats, which is than that of any other     
edible oil.  Thus it is of interest to health conscious     
consumers who have become increasingly wary of other oils   
produced from animal fats and tropical oils which vary      
from from 40 to 92 percent in saturated fat level.          

Michigan canola production could realistically increase     
from present level of near 14,000 acres in 1992 to 50,000   
to 100,000 by the year 2000.  This projection assumes       
only that the current demand stays at its present level     
and the price continues at levels relative to other         
crops.  Half of this increase could occur even without      
major shifts from present established crops simply by       
utilizing uncropped land, particularly with spring canola   
in northern Michigan where the growing season is not a      
constraint, since spring canola can complete its life-      
cycle and be harvested before frost.  The major             
constraint to development of canola in this area may        
deeply entrenched animal-oriented agriculture and           
relative unavailability of basic cash crop farming          
equipment.  Assuming that most livestock producers          
already have tillage and planting equipment only a grain    
combine is necessary to prepare for canola production.      

The other acreage is likely to occur from increase in       
winter canola, mostly in the mid- to western one-half of    
the mid-Michigan area where wheat and soybean yields are    
not so high and growers are more receptive to alternative   
crops.  This is the area where growers have already shown   
more openness to canola and where most production exists.   

Lupins                                                      

Lupins grow best in areas that include a cool growing       
season and on soil types which are well drained, sandy      
loams and loams which are neutral or slightly acid.         
Three-year average yields of lupin variety trials in        
Michigan were 45 bushels per acre.  However, variety        
trials containing newly selected cultivars have yielded     
up to 100 bushels per acre.                                 

With milk prices falling to the lowest level since 1979,    
dai farmers will be looking for ways to decrease their      
milk prod costs.  Growing and utilizing lupins for a        
protein supplement offer dairy producers in northern        
Michigan a significant opportunity to lower their milk      
production costs.  The value of lupins as a rotation crop   
providing residual nitrogen is yet another benefit for      
producers who grow the crop.                                

Tree Fruit                                                  
Donald Ricks                                                
Department of Agricultural Economics                        
Jerry Hull                                                  
Department of Horticulture                                  

The Michigan tree fruit industry is an important            
component of Michigan's agriculture with 131,000 acres of   
orchards and a farm value averaging $130 million.  The      
value added by processing, remanufacturing, storage and     
fresh packing provide a total estimated value of near       
$400 million to Michigan's economy.                         

A number of important changes in the fruit industry will    
occur bt the year 2000.  These will include changes in      
technology, marketing methods, economic and competitive     
conditions, international markets and government policies   
on key issues such as the environment and farm labor.       

Comprehensive analysis of the various conditions and        
changes which are likely for the coming decade is           
important to facilitate forward-looking strategic           
planning by the industry as a whole, by the firms within    
the industry and by key support institutions such as        
industry organizations, Michigan State University and       
government agencies. One objective of this analysis is to   
project a number of key trends and changes which are        
likely to occur within the tree fruit industry during the   
1990s.  Another objective is to identify key factors        
conditions, needs and issues which the industry should      
address and influence so that the fruit industry will be    
in the best position to improve its economic viability      
and growth during the next decade.                          

During the 1990s, the actions and strategies of the fruit   
industry and its support institutions will set the stage    
for the Michigan industry's position beyond the year        
2000.  This is especially important because of the strong   
competition from other U.S. producing regions and           
increasingly from foreign countries.  These competing       
industries are dynamically changing, developing their       
strategic plans and making many new investments including   
new technologies, production capacity, marketing-packing-   
processing facilities and supportive research.  Similarly   
the Michigan industry needs dynamic, future oriented        
plans to maintain and improve its competitive position      
and economic standing.                                      

Some future Michigan fruit industry projection which seem   
likely for the 1990s include:                               

-Market opportunities for both fresh sales and processing   
markets for Michigan fruit will expand.                     

-Competition from competing supply regions and from         
imports will be intense.                                    

-There will be strong competitive pressures to              
continually improve quality and adopt fruit products,       
varieties, and packs to meet changing market needs.         

-Changes in technology, management, organizational          
arrangements, marketing systems and supportive services     
to improve Michigan's competitive position will be very     
important.                                                  

-Effective interrelationships and coordination between      
processors, shippers, packers and growers will also be      
very important.                                             

-There will be somewhat fewer growers, processors and       
shippers with the remaining firms handling larger volumes   


-For processors and shipper-packers a relatively few        
firms will become increasingly important.                   

-Apple acreage and production will increase                 
substantially.                                              

-Tart cherry bearing acreage and production will            
decline somewhat.                                           

-Peach production will be steady.                           

-Sweet cherry production will decrease somewhat.            

-Plum and pear acreage may decline gradually.               

-New technologies for the Michigan fruit industry will      
include:  improved orchard planting systems and dwarfing    
rootstocks, non-chemical pest control methods, further      
developments of integrated pest management systems,         
development of new effective and safe pesticides,           
improved spraying equipment, new technologies to tree       
mortality for stone fruits, new varieties and strains,      
continued progress on more effective storage and post       
harvest technique continued improvement in fresh packing-   
house equipment and techniques, continued progress with     
improved cherry and apple processing equipment and          
methods, and technology related to products and market      
uses.                                                       

Important issues for the fruit industry in the 1990s will   
include:                                                    

-How to maintain an economically viable industry.           

-How to maintain and improve Michigan regional              
competitive position.                                       

-How to cope with, and adjust to, the increasing            
regulations related to environmental and pesticide          
issues.                                                     

-How can the Michigan industry meet these regulation        
remain economically competitive in a global market.         

-How can Michigan best achieve strong marketing of their    
fruit and most effective marketing strategies?              

-What will be the impact of increased imports and           
globalization?                                              

-How can Michigan expand its exports?                       

-What will be the impact on growers of expanded farm        
labor regulations, and how can growers cope with these?     


-How to most effectively expand the demand for Michigan     
fruits.                                                     

-What changes will be most needed to maintain and improve   
Michigan's strong, dynamic and progressive processors       
fresh packer-shippers?                                      

-How can the various segments of the industry most          
effectively coordinate their efforts and cooperate issues   
of mutual benefit to strengthen the industry?               

-what industry actions are needed to assure that the        
does not contribute to any problems with groundwater or     
surface water?                                              

-How can fruit growers best adjust to increased non-rural   
residents and urbanization?                                 

-What are the best ways to effectively finance the          
research and extension programs needed to support a         
dynamic, competitive Michigan fruit industry?               


Small Fruit Crops                                           
Eric J. Hanson                                              
Department of Horticulture                                  



Blueberry, grape, strawberry, raspberry and blackberry      
production provides $55 million in income to over 2,000     
commercial growers in Michigan.  Most of this produce is    
processed and packaged in Michigan, so the value added to   
some products is several times the price paid to the        
grower.  Nationally, Michigan ranks first in blueberry      
production, fourth in grapes and fifth in strawberry        
production.  These crops have followed distinctly           
different trends over the last two decades, and             
projections to the year 2000 vary considerably.             

Blueberry acreage and production have doubled since 1970,   
and this growth continues today.  Similar increases in      
production have occurred in nearly all other production     
regions.  Although the demand for blueberries remains       
high, we anticipate that blueberry markets will become      
increasingly competitive during the 1990s.  Michigan        
growers will also face challenges due to the decline in     
available labor, increased labor costs, and loss of         
pesticides critical to the control of diseases and          
insects.  Michigan is expected to continue to dominate      
this industry in the year 2000.  However, several           
challenges need to be addressed to further improve          
Michigan's competitive position.  Most importantly,         
technology is needed to improve and mechanically harvest    
berries for fresh markets.                                  

Michigan produces about 50,000 tons of grapes annually on   
over 11,000 acres.  Nearly all grapes are processed in      
the state into juice(91-94 percent) or wine (3-6 percent)   
products worth several times the price paid growers.        
Production has remained relatively stable the past 10       
years, although significant changes are in progress major   
increase in white grape juice is anticipated and the        
state will likely be the leading producer in the country    
by the year 2000.  The wine industry is changing from       
less expensive products based Labrusca varieties to mid-    
priced and premium wines composed and Vinifera varieties.   
As a result, gross sales of Michigan wines is expected to   
increase.                                                   

Strawberry and bramble production is expected to remain     
the same or decrease slightly by the year 2000.  These      
industries have declined due to strong competition from     
California (strawberries) and the Pacific Northwest         
(brambles).  Production for local fresh markets will        
likely continue.                                            

Vegetables                                                  
Robert C. Herner and John F. Kelly                          
Department of Horticulture                                  

Projections have been made for each of the crop             
groupings.  Following are some of the projections which     
are likely to apply to all of the vegetable crops.          

A. Production                                               

-Total production and acreage are not likely                

to change significantly.                                    

-Total number of growers is likely to decline,              

perhaps by 5-10 percent.  This will probably                

include both profitable and efficient operators             

and marginal operators.                                     

-Current production areas will remain the centers           

of production.                                              

B.   Profitability and prices                               

-Profitability will continue to be variable from            

season to season, but if recent price trends                
continue, overrall profitability will decline               
and could result in significant declines in                 

production and number of producers beyond the 10            

percent estimated in A, above.                              

C.   Input requirements                                     

-Fertilizer use may decline as much as 20-25                
percent as environmental awareness (e.g., water             

quality) increases and cost-cutting becomes more            

critical in determining profitability.                      

-Insecticide and fungicide use may decline by 20-           

30 percent as pest management practices are                 
improved and pesticides are removed from the                
market.  A very limited IPM research effort at              

MSU will severely limit progress on development             
of pest management programs specific for                    
Michigan vegetables.                                        

-Herbicide use is likely to remain steady, or to            

increase as reduced-tillage systems become more             

feasible                                                    

-Irrigation is likely to increase by 10-20                  
percent including new installations and                     
expansion of us of existing systems.  Precision             

application of fertilizers through irrigation               
will contribute to the overall reduction in                 
fertilizer use.                                             

-Fuel use is likely to decrease slightly (5-10              
percent as reduced tillage and sharper                      
management decreases motor vehicle use.                     

-Electricity usage may be reduced through better            

management, but may increase with increased us              
of irrigation and refrigeration to preserve                 
quality Probably there will be little net                   
change.                                                     

D.    Quality and handling                                  

-  Better utilization of refrigeration, handling            

and improved packaging will be necessary to                 
maintain competitive stance.  This will require             

investment in facilities.                                   

-  Any expansion of Michigan markets will have to           

be preceded by an increase in quality, which                
already generally is considered to be high                  
under normal weather conditions.                            

E.    Varieties                                             

-  Hybrids and other new genetic improvements will          

continue to provide growers with higher-quality, higher-    
yielding crops.  The cost of seed is likely to increase     
significantly, perhaps as much as 50 percent.               

F.    Management                                            

-Computers, crop consultants and extension-                 
delivered technologies and problem solutions                
will be needed  to address the need for the                 
more efficient management required  for                     
profitability and sustainability.  There is                 
likely to be increased demand for farm                      
management software of various kinds for use on             

MS-DOS or  Apple computers.                                 

G.    Marketing                                             

- Current markets will remain important.  These             

extend beyond the state boundaries.  Increased              

transportation costs and other costs of                     
production unique to California (e.g., water)               
could give Michigan producers an edge in                    
markets not currently within reach.                         

- More coordinated marketing efforts will be                
needed before any large increase in marketing               
competitiveness occurs.                                     

H.    Technology                                            

- Packaging, storage and handling technologies,             

both new and currently available will be                    
employed more extensively as the market becomes             
more demanding hgh quality vegetables convenient            

to the consumer.                                            

- Genetic improvements from conventional plant              
breeding will continue to be adopted readily by             
the industry.   Breakthroughs in genetic                    

engineering will begin to deliver improvements              

hitherto unavailable.                                       

- IPM technologies will be adapted as rapidly as            

they are developed, but unless the research in              
this area is accelerated, the problems of pest              
control with fewer available pesticides will                
overtake the industry.                                      

Nursery and Landscape                                       
Robert Schutzki                                             
Curt Peterson                                               
Department of Horticulture                                  

Landscape horticulture is a broad and complex commodity.    
Its segments encompass traditional agriculture crop         
production, utilization and management of agriculture       
products through landscape design, construction and         
management services, and retail marketing and               
distribution of products to the consumer.  The complexity   
diversity of landscape horticulture has placed it in the    
heart of agriculture production; yet at the same time on    
its fringes separate from traditional programs related to   
food and fiber                                              

Nationally, nursery and greenhouse crop production          
represents one of the fastest growth segments of            
agriculture.  Cash receipts have doubled since 1981 and     
recently account for 10 percent of all farm receipts.       

Michigan has traditionally maintained a position within     
the nursery producing states in the country.  In 1990,      
cash receipts from nursery crops were estimated at $140     
million.  Trade for Michigan retail nurseries and           
lawn/garden supply stores reported in the U.S. Department   
of Commerce 1987 Census was estimated at $297 million The   
estimated worth of landscape services in the Michigan       
agricultural economy is difficult to predict.  The          
Michigan Nursery and Landscape Association, in              
conjunction with the Michigan Department of Agriculture     
and Michigan State University Department of Agricultural    
Economics, is in the process of collating data industry-    
wide survey.                                                

Many challenges face the nursery and landscape industry     
industry in the future. Land development trends will have   
trickle down effects on landscape and nursery markets.      
Changes from production to consumer driven markets will     
be the prevailing influence over business operations.       
Current and future economic climates will require the       
sophistication of business management skills and            
creativity in marketing.  Concerns with our environment     
will continue to govern landscape and nursery practice.     
The environmental sensitivity landscape and nursery         
industries will bolster their image as environmental        
stewards.                                                   

The industry must establish its political position in       
both the agriculture and urban arenas.  Federal and state   
governments become familiar with the economic impact of     
nursery production landscape service and retail             
distribution.  The landscape and nursery industry not       
only contributes to the economic welfare of Michigan it     
maintains and enhances environmental quality.  Its          
competitiveness as a viable part of agriculture depends     
on the consorted efforts Michigan Legislature, and          
Michigan research and education institutions and its        
members.                                                    

Christmas Trees                                             
Melvin R. Koelling                                          
James B. Hart                                               
Larry Leefers                                               
Department of Forestry                                      

It is probable that the total number of Christmas trees     
harvested annually in Michigan will decline.  This          
decline from the 6 plus trees of the late 1980s will be     
most noticeable in the mid-1990s, following which           
production is likely to stabilize Relative to the           

mid-1980s, annual plantings have dramatically decreased.    

The decline in production will be mostly confined to        
Scotch Pine.  For species other than Scotch pine,           
production can be expected to remain the same or            
increase.  Eastern white pine production will remain        
generally constant, while annual plantings and harvest of   
species such as Douglas-fir, balsam fir, concolor fir and   
Fraser will expand.  Plantings of Colorado blue spruce      
will likely although trees in many of these plantations     
will also be directed towards the nursery and landscape     
market.                                                     

Production inputs will be directed towards growing          
preferred and increasing the quality of trees produced.     
To this end, it is probable that increased emphasis will    
be placed on providing soil fertility, obtaining more       
effective control of competing vegetation, and control of   
destructive and/or damaging insects and diseases.           
Growers will also place greater emphasis on site            
selection, soil preparation, purchase of higher quality     
plan stock and weed control techniques prior to planting.   

Concurrent with the expected decrease in annual harvests,   
it probable that a decline in the number of Christmas       
tree prod also be anticipated.  It is also probable that    
several continuing Christmas tree farms will decrease in    
size.  This will occur as growers apply more intensive      
management practices to fewer total acres most suited for   
plantations.  For some, total tree production is expected   
to remain the same or increase slightly as the intensity    
of management increases.  This feature will be most         
characteistic of farms which produce true firs and          
Douglas-firs.                                               

Like others involved in the production of agricultural      
goods management activities of Christmas tree producers     
will continue to be affected by environmental concerns.     
Most notably these will relate to the use of pesticides     
and fertilizer compounds.  Growers subject to the           
constraints imposed by society in their efforts to          
safeguard groundwater and supplies and to minimize the      
use of products of potential environmental harm.            
Accordingly, it is expected that the use of recommended     
best management practices integrated pest management        
techniques and biological maintenance of soil fertility     
will become more widespread.                                

Successful Christmas tree growers in the 1990s will         
become much more involved with good record keeping,         
particularly as related to production costs.  Continuing    
competitive markets will necessitate that growers know      
their production costs in order to price t products at a    
level which will include some profit.                       

Turfgrass                                                   
Bruce Branham                                               
Department of Crop and Soil Sciences                        

The lawn care industry in Michigan currently accounts for   

66 of the total dollars expended for professional           
turfgrass mai By contrast, the golf course industry, the    
next largest port the turf industry, accounts for only 19   
percent of the total maintenance expenses.  The lawn care   
industry is beset by a problems that may inhibit the        
long-term growth of the indust These problems are:          

 1. Public perception of the industry as one without        
concernhe environment, and an industry which relies         
exclusivel toxic chemicals.                                 
 2. Increasing environmental regulation of the industry     
which will increase the costs of operation.                 
 3. Scarcity of labor which will inhibit growth, increase   
training costs, and increase the price of labor.            

Finally, as we enter the decade of the 90s and leave        
behind conspicuous consumption of the 80s, will consumers   
continue embrace the use of services such as the lawn       
care industry or we will see a return to a do-it-yourself   
attitude?                                                   

By the year 2000, the lawn care industry will have          
undergone radical changes.  The service will be more        
costly and consequently a proportion of U.S. households     
will use this service.  The em will be better trained       
because new legislation will force the industry to either   
hire trained personnel or to pay for their training once    
on the job.                                                 

The golf course industry will see sustained growth          
throughout the 1990s.  The environmental issues that have   
plagued the lawn industry have also impacted golf           
courses, but to a lesser degree. The largest problem        
facing golf courses relates to the fact golf courses are    
sited on environmentally sensitive areas.                   

The environmental and legal issues aside, the golf course   
industry will be a growth industry for the 1990s.  Jobs     
for students trained in turfgrass management will           
continue to be plentiful.                                   

Significant new regulations have recently been              
implemented by the Michigan Department of Agriculture       
regarding the certification pesticide applicators.  The     
net result of this legislation is to provide a more         
knowledgeable and skilled work force in the turfgrass       
industry.                                                   

The decade of the 90s will see an increased emphasis on     
the conservation of resources that could have significant   
impacts on the turfgrass industry.  In those areas of the   
country where fresh water availability is an issue, many    
golf courses are using effluent water for their             
irrigation needs.  This is win-win situation where          
community saves money by having an outlet for their         
effluent golf course receives the water that it needs.      


Floriculture                                                
William Carlson                                             
Barbara Fails                                               
Department of Horticulture                                  

With the continued efforts of industry, MSU and state and   
federal governments, Michigan's floriculture industry       
could be worth million by 1995, and $250 million by the     
year 2000.  To accomplish this, rapid adaptation of new     
research information by Michigan growers is necessary.      
Additionally, collective strategic planning all floral      
marketers is essential to identify competitive advantages   
and expand market opportunities is essential.  Market       
distribution channels similar to those employed by the      
Dutch, Danes and Colombians are needed to keep floral       
products competitively priced and of high quality.          

The industry will also have to address an identity          
crisis:  while we produce the most beautiful and well-      
liked product in the world we need to reaffirm this fact    
to the consumer and remind them to buy more plants and      
flowers more often.  Floriculture products are desirable    
and improve the quality of life.  MSU can take a            
leadership role in this area through programs such as the   
new Horticulture Demonstration Gardens, 4-H Youth           
Horticulture, Master Garden educational outreach course     
offerings.                                                  

The floriculture industry has been a leader in              
environmental stewardship.  Research has produced systems   
for the elimination of groundwater contamination and to     
reduce fertilizer and pesticide use. By the year 2000,      
this industry will be a model for the rest agriculture.     

In the next 10 years, floriculture will be a leader in      
developing plant growth models.  These systems that use     
computers and mathematics to predict plant growth will be   
combined with environmental computers so that exact plant   
production specifications will be met.  These software      
packages will be marketed to growers will rely on them to   
produce quality plant material.                             

The number of institutions that will be actively involved   
in floriculture teaching, research and extension will       
decrease drastically in the United States by the year       
2000.  With dwindling researchers, financial support and    
the lack of acknowledgement ornamental horticulture is      
over 10 percent of total U.S. agrriculture there will be    
less than 10 institutions of higher learning in the         
United States committed to floriculture.  MSU made a        
financial commitment in the 1980s to build the Plant and    
Soil Sciences facilities, which positioned it among those   
top 10 institutions Regional institutions for               
floriculture, therefore, will be a reality as will a        
greater demand for trained individuals to lead an           
expanding industry.  MSU will be among the leaders not      
only in traditional educational programs but also in        
outreach educational programs designed specifically for     
floriculture producers, wholesalers, retailers and          
consumers.                                                  










Agricultural Input Supply                                   

In 1990, Michigan farmers paid out $2.3 billion in cash     
expenses and incurred another $.5 billion in capital        
consumption (depreciation). In addition to capital          
consumption which was the most important single cost,       
feed, interest, labor and property taxes each accounted     
for about 10 percent each of the total costs with repair    
and maintenance at 8 percent.  Seed, fertilizer,            
pesticides, fuel and oil each represented about 4-7         
percent of the costs (Table 4).                             

The set of papers on agricultural input supply outline in   
some detail the trends and future directions in these       
input costs.  Some of the major conclusions are as          
follows:                                                    

Fertilizer                                                  
(Robert Lucas, Department of Crop and Soil Science)         

In 1990, fertilizer sales in Michigan amounted to 251       
thousand tons of nitrogen, 122 thousand tons of phosphate   
and 228 thousand tons of potash.  Compared with 1980,       
sales of nitrogen were up sharply, phosphate and potash     
sales were down.  Sales of all three nurients declined in   
the most recent five-year period.                           

By the late 1990s, phosphate (P) sales will drop below      
100 thousand tons because of high soil tests and concerns   
about excess P in streams and ponds which promote algae     
and other plant growth (called eutrophication).  Potash     
and nitrogen usage will continue at about the same as in    
recent years.  The cost of anhydrous ammonia and other      
nitrogen products are related to petroleum prices.          
Phosphate and potash prices will probably be tied to        
general inflation.                                          

Seed                                                        
(Larry Copeland, Department of Crop and Soil Science)       

Seed prices will reflect prices on the respective crop      
and general inflation.  Most seed prices will increase by   
25-35 percent 1991 and 2000.  On soybeans and wheat, an     
increased share of sales will originate with private        
varieties.                                                  

Pesticides                                                  
(Larry G. Olsen, Pesticide Education Coordinator)           

In general, the supply of pesticides worldwide and in the   
U.S. will be adequate to meet demand for major crops.       
Minor crop growers will have a choice of fewer pesticides   
available as reregistration costs and potential liability   
force manufacturers to drop less profitable and high        
liability products.  The number of products registered      
has dropped from 45,000 in 1988 to 18,900 in 1991 and       
will decrease another 25 percent by 2000.  If pressure by   
the environmental concerned sector results in the           
unavailability of pesticides necessary to produce a         
specific crop in Michigan or the U.S., the production of    
that crop will shift to a country which may have less       
restrictive pesticide regulations,and their efforts may     
be naged.                                                   

Just over 800 million pounds of active ingredients are      
applied to agricultural land in the U.S., with Michigan     
having 14.7 million pounds of the total.  The pounds of     
pesticides applied will continue on the slow trend of       
reduction.  Forces to continue that trend include:          
biotechnology, resistance management, improved              
application technology, processor limitations,              
environmental pressures, new regulations, human exposure    
concerns, urban interface and commodity support prices.     

Distribution of pesticides will remain the same, but        
there will be fewer manufacturers, distributors and         
dealers due to