Michigan State University Extension
Ag Experiment Station Research Report - 55398001
01/08/99

A Fruitful Experience: The Practices of IPM and Organic Growers

List of visuals associated with this text.
November 1997    Research Report 553                        
Michigan Agricultural Experiment Station Michigan State     
University                                                  

By:                                                         
Michelle R. Worosz and Craig K. Harris                      
Department of Sociology Michigan State University           

Table of Contents                                           
Methodology                                                 
Demographic background                                      
    Location                                                
    Entry                                                   
    Age and experience                                      
    Education                                               
General farm description                                    
    Organization                                            
    Tenure                                                  
    Income                                                  
Methods of pest management used                             
    Monitoring and/or scouting for pests and diseases       


    Spray application                                       
    Biorational control                                     
    Introducing pest predators, parasites and               
antagonists                                                 

    Eliminating pest habitats                               
    Field/orchard architecture                              
    Distribution                                            
Attitudes and beliefs                                       
Problems encountered in decreasing pesticide use            
    Government                                              
    Extension                                               
    Consultants                                             
    Associations                                            
    Growers                                                 
    Consumers                                               
Further information                                         
Appendix A                                                  
References cited                                            

In response to a survey in 1990, a significant number of    
Michigan fruit growers said they planned to decrease        
pesticide use and to make a transition from conventional    
to alternative pest management practices (4). However,      
USDA data reveals, for example, that insecticide and        
fungicide applications per acre on tart cherries in         
Michigan increased by more than 27 percent from 1991 to     
1995(1). This suggests that there are considerable          
obstacles that must be overcome to accomplish this          
transition. The dilemma for most growers is that a          
marketable and profitable fruit crop is one with high       
yield and a superior cosmetic appearance that is free of    
insect damage or blemishes, but at the same time has low    
pesticide costs and no chemical residues.                   

(1) Computed from the National Agricultural Statistics      
Service data on agricultural chemical applications for      
1991, 1993, and 1995.                                       

This research report presents results of a study            
designed to examine how growers deal with this              
dilemma(2). The goals of this research are:                 

1) to examine how growers make decisions among              
alternative methods of pest control, and                    

2) to understand the factors which lead to, or interfere    
with, the adoption of alternative pest management           
practices.                                                  

(2) Financial support for the North Central Fruit Farm      
Research Project was received from the Michigan             
Agricultural Experiment Station and the United States       
Department of Agriculture Low-Input Sustainable             
Agriculture program.                                        

In particular, the focus of this study is on the            
decisions of growers to shift from one method to            
another; our aim is to identify the agricultural,           
economic, social and personal factors involved in that      
shift.                                                      

Methodology                                                 

A sample of apple, blueberry and tart cherry growers was    
selected because they represent the leading fruit           
commodities in Michigan in both acreage and estimated       
farm value (4). The sample group was derived from the       
input of various farm groups and organizations (e.g.,       
Michigan Blueberry Growers, Cherry Marketing Institute,     
Michigan Agriculture Stewardship Association, Michigan      
Organic Growers Advancement Project, Organic Crop           
Improvement Association), extension agents, agricultural    
specialists (e.g., IPM scouts) and processors.              

Participants received a questionnaire that asked how        
they felt about pesticide use; how they chose their pest    
management techniques; who and/or what were their           
sources of information about pesticides and alternative     
pest management practices; and how they perceived the       
personal, environmental and financial constraints of        
conventional pest management. On-site visits were also      
conducted with a sub-sample of growers who were asked       
about their farm history, agricultural enterprises,         
labor requirements and specific pest management             
techniques. A more detailed description of the              
methodology can be found in Worosz (1997), Perceptions      
of Pesticide Risk: An Analysis of Michigan Fruit Growers    
Who Use Alternative Methods of Pest Management (20).        

Demographic background                                      

Location.                                                   

Growers were selected from each of the major                
agroecological regions in the state--Northwest coastal,     
Southwest coastal and the Inland region. Agroecological     
zones were defined by the specific microclimate, soil       
types and farming practices (2) which directly influence    
fruit production. There were 25 participants from the       
Northwest, 21 from the Southwest and 14 from the Inland     
area (Vis. 1).                                              

Entry. Fruit farming in Michigan tends to be                
multigenerational. Many of the participants in this         
study are third and fourth generation fruit growers.        
However, 10 percent of the participants were raised on a    
dairy farm. It is unknown whether this transfer to fruit    
production is connected to the dairy buy-out program of     
the early 1980s or if it reflects dissatisfaction with      
the time constraints involved in caring for livestock. A    
few of the participants are new entrants to farming with    
no prior agricultural background.                           

Age and experience. The average age of the growers in       
this study is 46 years, which is less than the average      
age (52 years) of all primary farm operators in Michigan    
(18). The participants' average years in farming, as a      
primary decision maker, is more than 15 years (Table 1).    
Most of the participants are married and have children.     

Education. The growers in this study were found to be       
highly educated; more than 84 percent have taken course     
work beyond high school, and 56 percent completed a         
college degree program (Table 2). In a random sample of     
all Michigan farmers, only 48 percent had taken course      
work beyond high school and 19.8 percent completed a        
college degree (16).                                        

General farm description                                    

Organization. While most of the participants were           
primary owner/operators, many were in some type of a        
partnership arrangement with family members. Only a         
couple of growers were incorporated with non-family         
members, and one individual farmed for an absentee owner    
in addition to his own operation.                           

Tenure. The average number of acres in apple production     
is 77, while the average for blueberries and tart           
cherries are approximately 38 and 98 acres,                 
respectively. Due to the type of sample selected, the       
average acres are somewhat higher than the state            
average. For example, the average blueberry operation in    
the state is less than 20 acres (18). Although most of      
the land is owned by growers, many rent or lease            
additional land for fruit production.                       

Income. As shown in Table 4 (Table 4), 69 percent of the    
growers received less than $20,000 in net farm income.      
Although this is higher than previously reported            
incomes, (4) a conclusion about the financial benefits      
of alternative agriculture cannot be made here due to       
the lack of appropriate data. On average, participants      
reported that 89 percent of their total farm income was     
from fruit. This indicates that, overall, fruit crops       
are a significant enterprise for the growers who            
participated in this study.                                 

Methods of pest management used.                            

The primary models of alternative pest management in        
Michigan are integrated pest management (IPM) and           
organic farming. Whereas conventional agriculture is        
associated with high inputs of agrichemicals applied on     
an interval or calendar based schedule (more that 44        
percent of the participants indicated that they use this    
practice), IPM is a set of strategies that growers use      
to reduce pesticide use by matching inputs to a specific    
need. The IPM strategy is also focused on reducing input    
costs,preserving resources, and protecting human health.    

An official definition of organic farming has been          
established recently by the National Organic Standards      
Board as being an ecological production management          
system that promotes and enhances biodiversity,             
biological cycles and soil biological activity. It is       
based on minimal use of off-farm inputs and on              
management practices that restore, maintain, and enhance    
ecological harmony. This method places specific emphasis    
on soil quality and crop health as a means of dealing       
with pest pressure and damage.                              

Both IPM and organic farming practices require a            
strategy (i.e., a general orientation toward control)       
and a specific approach (i.e., a technique, method or       
system of implementation).                                  

Growers can pick and choose from several strategies that    
can be implemented by one or more specific techniques.      
While some of the techniques in each strategy can be        
used in more than one way (e.g., endophytic rye is used     
as an insecticide as well as a method for altering pest     
habitat), they have been separated here into six            
categories.                                                 

* Monitoring and scouting                                   
* Reducing spray applications and/or rates                  
* Eliminating pest habitats                                 
* Introducing pest predators, parasites and antagonists     
* Field/orchard architecture                                
* Biorational control                                       

Three expert judges, representing different facets of       
knowledge about pesticide use reduction (i.e.,              
cooperative extension, university research, commercial      
enterprise), evaluated a list of 42 techniques. Based on    
a 10 point scale of contribution toward decreasing          
pesticide use, they assigned a score to each practice.      

Techniques which fall within the monitoring and the         
spray application categories were judged to be the most     
important strategies overall and also were found to be      
the most used by the growers surveyed (Table 5)and          
(Table 6). The judges ranked most of the practices          
within these two categories between six and nine points     
each. More than half of the specific approaches in these    
two categories were used by more than 80 percent of the     
growers (Appendix A).                                       

1. Monitoring and/or scouting for pests and diseases.       
The focus of this strategy is to be more discriminating     
as to when pesticides are needed. This is accomplished      
by counting the actual pests trapped in the orchard,        
assessing the growth cycle of the insect pest or disease    
and testing nutrient levels of the soil and trees. The      
most frequently used practices in this strategy (Table      
5) are the use of weather data to time sprays (91           
percent) and the use of sticky traps to estimate pest       
population (84 percent). The practices in this category     
that are used by the least number of growers are keeping    
detailed records of pest numbers, monitoring for            
ladybugs (both less than 40 percent), and counting          
growing degree days (done by approximately half of the      
participants).                                              

2. Spray application. The major emphasis of this group      
is geared toward decreasing the actual amounts of           
pesticides that are released into the environment. This     
is accomplished via three methods -- timing and             
frequency, reducing the volume of agrichemical spray,       
and targeting the spray to areas with a specific need.      
Use of scouting and/or monitoring information to time or    
skip sprays was judged to be potentially one of the most    
effective techniques for reducing the volume of             
pesticides (Table 6).                                       

The actual use of this information to make decisions is     
what makes these practices "alternative"; nearly all of     
the growers (95 percent) surveyed use this technique.       
Keeping a detailed record of the sprays applied was used    
by 95 percent of the respondents, while approximately 83    
percent of the growers spray alternate rows, 85 percent     
use less than the recommend application rate of a           
pesticide, and 91 percent use low volume spraying.          
Targeted spraying was done by fewer individuals; less       
than 65 percent do spot spraying and approximately 61       
percent perimeter spray. The practice used by the least     
number of growers surveyed, less than 30 percent, is        
ultra-low volume spraying.                                  

3. Biorational control. This strategy uses non-synthetic    
substances to control pests. Most of the practices in       
this group are used by less than a third of the             
participants (Table 7). Bacillus thuringiensis (Bt) was     
judged to be one of the most effective techniques for       
reducing agrichemicals, but it is used by less than 40      
percent of the growers. During the interviews it was        
found that growers who are the most interested in this      
strategy complain that the available options are            
limited. The kinds of techniques growers indicated they     
would like include pheromone ties for oriental fruit        
moth, plum curcullio traps, and orchard grass with          
allelopathic properties to control sucking insects which    
carry X-disease. More than 80 percent of the                
participants use pheromone traps but less than 25           
percent use pheromone (mating) disruption (Table 10).       
Many growers indicated that they either have tried this     
practice or are interested in this practice but find it     
to be prohibitively expensive. One grower stated that       
disruption by itself is equal to the cost of all other      
inputs. The approach that was found to be used most         
frequently was insecticidal soap (approximately 40          
percent). However, the judges gave it a mediocre rating.    

4. Introducing pest predators, parasites and                
antagonists. The intent of this group of techniques is      
to introduce beneficial organisms into the orchard/field    
environment in numbers sufficient to control                
economically damaging pests without the use of chemical     
pesticides. This was the least likely strategy to be        
used by the growers: each practice was used by less than    
two percent of the participants. However, each approach     
was ranked fairly high by the judges (Table 8),(Table       
17), and (Table 13). It is likely that growers'             
infrequent use of this strategy is linked to their lack     
of success with it in the past. As one participant          
stated, in blueberry production "there are no good          
beneficial predators; parasitic wasps won't be able to      
get to the egg and worm. Therefore, a control method        
would have to kill or repel."                               

5. Eliminating pest habitats.  The purpose of this          
strategy is to eliminate, or prevent from occurring, the    
environment necessary for certain pests to survive and      
reproduce in the orchard or field. Three of the four        
approaches for reducing pest habitats were ranked fairly    
high by the judges (Table 9). Only one of these             
practices, the removal of broadleaf weeds, is used by       
any significant number of the participants in this group    
(43 percent). However, it was also the lowest ranked of     
the three. The highest ranked approach, planting            
endophytic rye, was used by only eight percent of the       
growers surveyed. Despite its low assessed efficacy         
(4.67 points), tilling to reduce weed competition was       
used by 64 percent, which may be a reflection of growers    
who till to reduce water and nutrient competition.          

6. Field/orchard architecture. This category is focused     
on altering the structure of the environment so that        
pests will not enter the orchard/field. However, it is      
also closely linked to the elimination of pest habitat.     
The judges ranked each of the field/orchard architecture    
strategies very high in importance (Table 10). The use      
of hedgerows or living hedges received one of the           
highest rankings overall, but it was found to be used by    
less than by the largest number of growers, 42 percent,     
is timed mowing. Insect barrier systems were found to be    
used by less than six percent. Planting wheeler or          
annual rye as a herbicide was used by only 28 percent,      
although it was judged fairly high on the scale. Several    
growers indicated that they tried to use rye in their       
orchard, but it was not successful under localized          
conditions.                                                 

Distribution. Based on the judges' scores, a grower         
could receive between 0 and 291.85 points on the            
alternative input scale. As shown in (Vis. 2), the          
participants were found to be on a continuum between 0      
and 213.9, with an average just above 130 points. In        
this sample, the average grower is about in the middle      
of the spectrum of "alternatives."                          

Table 1. YEARS IN FARMING                                   
                             Mean   Minimum   Maximum       
    Age                       46.0    22.0     67.0         
    Years in farming          23.3     3.0     58.0         
    Years as primary operator 15.5     3.0     45.0         


Figure 1. Agroecological zones of fruit production.         
(Vis. 1)                                                    

Table 2. HIGHEST LEVEL OF EDUCATION                         
    Level of Education                      Percent         
    Fewer than twelve years                  3.4            
    High school graduate                    12.1            
    Technical training beyond high school    1.7            
    Some college                            15.5            
    College graduate (AA, Agr. Tech.)       10.3            
    Bachelors degree                        34.5            
    College work beyond a bachelors degree  22.4            

Table 3. FARM ACREAGE                                       
                   Mean    Minimum    Maximum               
    Apple          77.0    0.5        1,000.0               
    Blueberry      37.3    0.3          245.0               
    Cherry (tart)  97.6    0.3          750.0               


Table 4. NET FARM INCOME                                    
           Income                      Percent              
    Lost more than $5,000               21.8                
    Lost between $4,999 and $1          11.0                
    Broke even                           5.5                
    Made $4,999 or less                  5.4                
    Made $5,000 to $9,999               12.7                
    Made $10,000 to $19,999             12.7                
    Made $20,000 to $39,999             12.7                
    Made $40,000 to $99,999              9.1                
    Made $100,000 to $174,99             7.3                
    Made $175,000 or more                1.8                

Table 5. MONITORING AND/OR SCOUTING FOR PESTS AND           
DISEASES                                                    
                                             % who used     
   Approach                                  This           
practice                                                    
(Techniques or Products)         Weight         in 1993     
Count growing degree days                                   
 (DD) to assist monitoring or                               
 to time sprays                    8.67           51.9      
Keep a detailed record                                      
 of pest numbers                   8.67           37.7      
Monitor predator mites             8.33           61.8      
Pheromone trap(s)                  8.00           81.0      
Sticky trap(s) (bait, visual)      8.00           83.6      
Use of weather data to time sprays 8.00           91.2      
Foliar nutrient testing            7.67           60.0      
Monitor ladybird beetles (ladybugs)7.67           38.9      
Soil testing                       7.67           76.8      

Table 6. SPRAY APPLICATIONS                                 
                                             % who used     
    Approach                               this practice    

(Techniques or Products)        Weight        in 1993       
Time sprays according to pest                               
 thresholds(economic injury                                 
 levels)                          9.00            92.9      
Use scouting (monitoring) information                       
 to time or skip sprays           8.67            94.6      
Spot spraying                     8.00            64.3      
Perimeter spraying                7.33            60.7      
Alternate row spraying            7.00            82.5      
Ultra-low volume spraying                                   
 (less than 20 gal/acre)          6.33            28.3      
Dilute spraying                   6.00            70.2      
Use less than recommended rate                              
 of a chemical pesticide product  6.00            85.2      
Low volume spraying                                         
 (less than 100 gal/acre)         5.67            91.2      
Keep a detailed record of the                               
 sprays applied                   5.67            94.6      


Table 7. BIORATIONAL CONTROLS                               
                                              % who used    
    Approach                                 this           
practice                                                    
(Techniques or Products)          Weight       in 1993      
Bt (Bacillus thuringiensis)        8.67         37.7        
Mating disruption (pheromones)     8.33         23.1        
Mineral oil                        6.50         22.2        
Diatomaceous earth                 6.33         11.5        
Insecticidal soap                  6.33         39.3        
Seaweed or kelp spray              6.00         30.4        
Herbal preparations                5.00         19.2        
Fish oil                           4.00         18.2        
Rotenone                           3.67         16.7        
Pyrethrum                          3.33         25.5        

Table 8. INTRODUCING PEST PREDATORS, PARASITES AND          
ANTAGONISTS                                                 
                                             % who used     
    Approach                                this            
practice                                                    
(Techniques or Products)           Weight      in 1993      
Purchase and release egg parasites                          
 (Trichogramma minutum Riley)       7.67         1.9        
Purchase and release predator mites 7.33         1.9        
Purchase and release Ladybird Beetles                       
 (Ladybugs)                         5.67         1.9        


Table 9. ELIMINATING PEST HABITATS                          
                                            % who used      
    Approach                               this practice    

(Techniques or Products)           Weight      in 1993      
Plant endophytic rye or fescue                              
 as an insecticide in your orchard    8.67        8.3       
Till to control pests and diseases                          
 such as mummyberry                   7.00       25.5       
Remove broadleaf weeds to control                           
 pests such as tarnished plant bug    6.33       43.1       
Till to reduce weed competition with                        
 bushes/trees                         4.67       64.2       


Table 9. ELIMINATING PEST HABITATS                          
                                             % who used     
    Approach                                this            
practice                                                    
(Techniques or Products)         Weight         in 1993     
Use of hedgerows (or living hedges)                         
 in your orchard                   9.00           34.6      
Timed mowing for control of pests                           
 such as tarnished plant bug       8.67           42.0      
Plant wheeler rye or annual rye                             
 as a herbicide in your orchard    8.33           28.0      
Use of insect barrier systems                               
 (screens, insect hardware cloth,                           
  netting, etc.)                   8.33            5.9      


Table 10. FIELD/ORCHARD ARCHITECTURE                        
                                              % who used    
    Approach                                 this           
practice                                                    
(Techniques or Products)           Weight        in 1993    
Use of hedgerows (or living                                 
 hedges) in your orchard             9.00         34.6      
Timed mowing for control of pests                           
 such as tarnished plant bug         8.67         42.0      
Plant wheeler rye or annual rye                             
 as a herbicide in your orchard      8.33         28.0      
Use of insect barrier systems                               
 (screens,insect hardware cloth,                            
  netting, etc.)                     8.33          5.9      


Figure 2. Distribution of Alternative Input Scores.         
(Vis. 2)                                                    

Attitudes and Beliefs                                       

There are compelling reasons to change pest management      
practices-decreased pesticide availability, production      
costs, risks to human and animal health--but the            
alternatives have problems as well, such as increased       
time and labor and, most notably, a potential decrease      
in fruit quality and yield. To understand the process of    
transition it is important to examine how growers           
perceive these risks (20). A more detailed treatment of     
growers perceptions of risk can be found in Worosz          
(1997) (20).  The personal risk of pesticide exposure is    
whether the health of growers, their families and their     
employees is jeopardized as a result of direct exposure     
(e.g., inhalation, skin contact), leaching into well        
water, residues (e.g., on clothing or fruit consumed)       
and/or drift (11). The Personal Risk Scale was used to      
measure a grower's acceptance of these risks. The scale     
included the notion of voluntary and involuntary risk       
and who is responsible for the mitigation of risk (Table    
11).                                                        

It was found that most growers are concerned about          
residues. Although less than half of the respondents        
believe that government intervention is necessary to        
eliminate risks, most growers favor government support      
for agricultural research and development, and growers      
do favor scientific research on aspects like residues.      
Unfortunately, since conventional laboratory experiments    
that would be necessary to estimate risks cannot be done    
with humans, and since animal models for the effects on     
humans are not definitive, and since epidemiological        
studies are logistically complex and financially            
prohibitive, conventional scientific research has not       
provided clear answers about the harmful effects (e.g.,     
cancer, endocrine modification) in humans (3). This may     
explain growers' uncertainty in regard to the potential     
health risks of direct exposure (e.g., contact,             
inhalation).                                                

Financial risk associated with chemical use in fruit        
production may be interpreted at least two ways. First,     
the use of conventional practices may be viewed as risky    
since the registration of new agrichemicals has declined    
(17, 13), the withdrawal of many current products is        
threatened (15), and the overall costs of agrichemical      
use continue to increase (12). In addition, a grower        
using conventional chemicals runs the risk of an            
outbreak of public concern about a particular chemical      
such as Alar (19). Therefore, growers who are not           
willing to accept these risks will adopt alternative        
practices. However, as indicated earlier, the adoption      
of alternative practices involves the potential             
opportunity costs of decreased quantity and/or quality      
of fruit (11) as well as the costs of increased time,       
information and labor (10). Therefore, growers who are      
not willing to accept these financial risks will not        
adopt alternative practices.                                

While it is evident that there is logic to both             
arguments, the latter view is more probable (9). Even       
though the uses of many agrichemicals are threatened, in    
part by pest resistance, this does not seem to pose a       
reason for growers to cease using them before they          
actually become unavailable or ineffective. The             
Financial Risk Scale was used to measure acceptance of      
these risks, as they relate to a grower's management        
practices (Table 12). This scale includes the risks that    
are involved when making decisions between income and       
lifestyle as well as those associated with long-term        
environmental quality of the land.                          

The Financial Risk Scale shows several things. First,       
most growers view the financial benefits of pesticide       
use as greater than the  monetary costs; if the costs       
were interpreted more broadly, then it is expected that     
the risks would be viewed as more costly than the return    
from pesticide use. Second, while approximately             
two-thirds believe that conserving resources is more        
important than increasing profits, they also indicate       
that there is no point in adopting new practices unless     
they are profitable; "you have to make enough profit to     
afford to keep up with change and to improve practices."    
Finally, two-thirds believe that financial independence     
is more important than increasing profits, yet less than    
half feel it is important to include family members in      
farm operations.                                            

The Environmental Risk Scale was used to measure            
acceptance of the risks involved in pest control such as    
the loss of beneficials, habitat destruction and            
environmental contamination (Table 13). This index is       
related to personal risk because it considers the biotic    
and abiotic components of the environment of which          
humans are a part, and it is related to financial risk      
because it considers the monetary costs of environmental    
protection.  This scale indicates that while two-thirds     
of the participants recognize the extent of potential       
problems caused by agrichemical use, they are most          
concerned about the harmful effects on beneficial           
organisms. However, the feelings of many were summed up     
in the comments, "I am very concerned about my              
environmental impact, but I also need to make a profit      
and satisfy the consumer and the consumer wants high        
quality fruits." Yet, at the same time, they not only       
view individual growers as well as the industry as being    
too dependent on chemical pesticides, they also believe     
that these substances are not required for control of       
most insect pests.                                          

Problems encountered in decreasing pesticide use            

At the heart of the pesticide dilemma is access to          
appropriate kinds of information (5). Some growers do       
not have accurate or complete information about the         
relative personal, financial or environmental risks of      
different pest management techniques (6). This is           
reflected in the comment of a grower who stated that        
"farmers can use all of the existing guidelines, scouts,    
extension agents, IPM practices, etc., and still not be     
sure that the consumer, growers as well as the              
environment remain unaffected."  Whereas information        
required for conventional pest management practices is      
minimal, usually centered on prophylactic treatments and    
aggressive management, alternative practices require an     
intimate knowledge of the agricultural system, insect       
pest identification and disease morphology, and weather,    
to name a few. While growers are aware of most of the       
alternatives, they have not tried many which appear to      
be the most promising such as planting endophytic rye as    
an insecticide or insect barrier systems (see Appendix      
A). This is most likely a result of a lack of               
information about the effectiveness and/or the costs and    
benefits of adoption. This was apparent in the response     
of growers who indicated that IPM, as a set of pest         
management tools, has reached its potential and that        
further production changes in the future are unlikely       
(8). Nevertheless, the dilemma remains and growers feel     
they need assistance in making the transition,              
especially from government, extension, consultants, and     
consumers as well as themselves and other growers.          

Government.                                                 

Overall, the growers expressed mixed feelings about the     
government's effectiveness in providing information         
about alternative techniques (22). On one hand, some        
growers spoke positively about programs like Appropriate    
Technology Transfer for Rural Areas (ATTRA) and the         
efforts of district soil and water conservation offices,    
both of which provide information about more sustainable    
techniques for pest management. On the other hand, some     
growers felt that the government should take more           
responsibility for providing them with information about    
the environmental and health risks of pesticides (5).       
One farmer complained, "The growers face the brunt of       
the environmental regulations . . . if the product is       
legal, that shouldn't happen."                              

Extension.                                                  

One of the major conduits of information is the state       
Cooperative Extension Service. Michigan State University    
Extension (MSUE) is consulted by more farmers than any      
other source of information (5). The information growers    
receive from MSUE includes various books and bulletins,     
the fruit Code-A-Phone, and seminars. More than 40          
percent of the growers consult the extension service        
four times per year or more (Table 14), and about           
three-quarters of the growers say they consult the          
extension service at least once a year. Extension offers    
a variety of information services that extends far          
beyond even a specialized agent. These include the          
annual Fruit Spraying Calendar which recommends the         
application of pesticide sprays appropriate for             
particular stages of pest development; the Fruit Crop       
Advisory Team (CAT) Alerts, sent to growers who             
subscribe, that warn about imminent pest outbreaks; and     
the Code-A-Phone messages which tell growers which pests    
are present. Nevertheless, Extension does not make          
available much information about a wide range of            
nonconventional practices. They present what comes from     
university and government research, primarily that which    
is replicated in Michigan, and is considered or assumed     
to be fully warranted (21).                                 

Consultants.                                                

Private consultants were identified most frequently by      
the growers as "the most important source" of               
information (Table 15), and many growers say they follow    
their advice closely. One grower said he follows the        
scout's advice "100 percent"; another said he "does not     
second guess" the scout; the operator of one of the         
larger farms trusts the scout to "put together the spray    
program" and give it to the workers who do the spraying.    
Given the importance of the information scouts provide,     
it is not surprising that some growers hire a full-time     
employee with scouting knowledge or that a grower will      
get the training necessary to do his/her own scouting.      
Some growers are able to defray part or all of the cost     
of their scouting through special programs or grants        
(e.g., a Soil Conservation Service energy grant) or are     
able to hire a scout through their commodity association    
at a reduced rate (e.g., MBGA).                             

Associations.                                               

Although fruit producers often do not list other growers    
as their most important source of information, they do      
see the information they get from them as valuable.         
Often this information makes them aware of new products     
or techniques (14). Several growers mentioned that they     
first heard of scouting by "word of mouth"; others said     
they were led to investigate IPM when they "heard it        
through the grapevine." One grower said he gets             
information by "listening to others and picking up          
tidbits." Several growers who are new to fruit              
production made arrangements with the previous owner "to    
guide them" during the first couple of years; another       
grower said that when he began raising fruit he "relied     
on other people's advice a lot because (he) didn't know     
much." For some fruit producers, older growers are seen     
as sources of information about nonchemical techniques;     
one grower said that he gets information from his           
neighbors, "especially the elderly who were around          
before the (conventional) system started."                  

Growers.                                                    

Ultimately, growers rely on themselves for information,     
on their own expertise-investigation and experimentation    
(Table 16). Only one grower disagreed with the              
statement, "Experience and careful observations are as      
important as scientific testing." Their own expertise       
comes both from experience and from more formal and/or      
continuing education. Growers also indicated that agents    
and researchers were very helpful with information on       
modifying existing techniques (e.g., new sprays, lower      
spray rates), while books and magazines were helpful        
with information about nonconventional techniques.          
Almost 90 percent of the growers agreed with the            
statement, "One has to keep up with the latest advances     
in science and technology."                                 

Many growers stated that they experiment by making          
various modifications to their practices (e.g., reduced     
spray rates, alternative substances). For some, trying      
new techniques is almost continuous (7). In general,        
their experiments tend to be informal; often they will      
try a new technique on their entire farm for a year to      
see if it works, rather than using strategically located    
test plots. Frequently they hear about an alternative       
technique and decide to try it without seeking much         
information about the technique; this leads to a            
continual process of trial and error.                       

Three-quarters of the respondents agreed that a grower      
"can no longer afford to be so independent and rely only    
on his/her own judgment" (Table 16). Time is an             
important factor here (1); most growers indicated that      
they have no time available to allocate to searching the    
literature for reports on experiences and research with     
alternative techniques. Even if time were available, the    
searches would be very difficult; little information on     
alternative techniques is available in the standard         
literature and that which is available is not organized     
in an efficient way for searching.                          

Consumers.                                                  

Growers feel that consumers need to understand that         
cosmetic quality standards drive the use of pesticides;     
as one grower said, "even diehard organics will tolerate    
only so much cosmetic damage." They feel that while some    
consumers may be aware of production costs and the          
cost-price squeeze, most do not know just how high          
production costs are or how tight the cost-price squeeze    
is. They are concerned that consumers do not understand     
how significant pest management is in the production        
process. Some growers attempt to provide information to     
consumers on these topics. In addition to contact with      
consumers in the course of direct marketing and  u-pick     
operations, many growers offer farm tours for school        
groups; some even give schoolchildren IPM coloring books    
or badges. Many u-pick growers add a dimension of           
entertainment to their operations; this includes wagon      
or hay rides, nature trails, animal farms, pumpkin          
patches, bonfires and haunted houses as well as cider       
and doughnuts. Several growers said that the tours and      
entertainment were an important means of educating the      
public about the things they do to produce a quality        
product. As one grower summed it up, the tours and          
entertainment are "good because people need to see          
agriculture."                                               

Further information                                         

If you have any questions or comments about this report     
please contact Michelle Worosz                              
E-mail - woroszmi@pilot.msu.edu or Craig Harris
E-mail - 13620CKH@msu.edu, Department of Sociology,
Michigan State University, 429 Berkey Hall, East            
Lansing, 48824-1111, phone: 517/355-5048; fax:              
517/432-2856.                                               


Table 11. PERSONAL RISK SCALE                               
                         Percent    Percent    Percent      
                          Agree     Neutral    Disagree     

Growers should not wait for absolute proof that a           
chemical is harmful but should act immediately to           
protect themselves if there is any evidence of risk.        
                          83.9      5.4        10.8         

In this day and age, a person can no longer afford to be    
so independent and rely only on his/her own judgment in     
making decisions.         75.4      7.0        17.5         

The government has adequate regulations for the use of      
pesticides and other chemicals on fruit crops.              
                          25.0      8.9        66.1         

If large amounts of a chemical were found to cause          
cancer after many repeated exposures, then I would be       
concerned about coming in contact with very small           
amounts of the chemical.  63.8      6.9        29.3         

Growers should not wait for absolute proof that a           
chemical is harmful but should act immediately to           
protect the public if there is any evidence of risk.        
                          56.9     20.7        22.4         

I worry about the possibility that the methods I use to     
control pests may cause health problems for me and my       
family.                   45.4      9.1        45.5         

The government should not wait for absolute proof that a    
chemical is harmful but should act immediately to           
protect the public if there is any evidence of risk.        
                          44.8     12.1        43.1         

Most cancers are caused by substances that people choose    
to use.                   42.9     41.1        16.0         

The government should not wait for absolute proof that a    
chemical is harmful but should act immediately to           
protect growers if there is any evidence of risk.           
                          41.4     20.7        37.9         

Most cancers are caused by substances that people cannot    
avoid.                    39.3     30.4        30.3         

a = 0.702                                                   

Table 12. FINANCIAL RISK SCALE                              
                         Percent    Percent    Percent      
                          Agree     Neutral    Disagree     
A diversified farming operation is necessary to protect     
the farmer against a bad year.                              
                           84.5       10.3       5.2        

Given the economic realities, concern with environmental    
conservation is often carried too far.                      
                           22.8        8.8      68.4        

In farming, conserving resources is more important than     
increasing profits.        65.5       14.5      20.0        

In farming, financial independence is more important        
than increasing profits.   65.5       14.5      20.0        

Involving family members in farm work is more important     
than making more money.    43.6       27.3      29.1        

For the average fruit grower, the cost of chemical          
pesticides is greater than the increase in income that      
results from their use.    20.4       14.8      64.8        

There is no point in adopting new practices unless they     
are more profitable.       64.3       16.1      19.7        

a = 0.684                                                   

Table 13. ENVIRONMENTAL RISK SCALE                          
                          Percent    Percent    Percent     
                           Agree     Neutral    Disagree    

A good farm should provide a habitat for species that       
help to control insect pests (birds, bats, etc.).           
                            94.9      1.7        3.4        

The pesticides I use can be poisonous to beneficial         
organisms.                  91.2      1.8        7.1        

Excessive use of chemical fertilizers can cause serious     
pollution problems.         89.4      7.0        3.6        

The pesticides I use can be poisonous to animals.           
                            85.9      5.3        8.8        

The pesticides I use can be harmful to the physical         
environment including the air and groundwater.              
                            78.4     10.5       14.0        

Agriculture today is too dependent on the use of            
agricultural chemicals.     64.2     14.3       21.5        

Controlling most insect pests requires using chemical       
pesticides.                 31.1      5.2       63.8        

Farmers do not use more chemicals than they have to.        
                            32.8      6.9       60.3        

To protect the environment, we must change the way we       
produce our nation's food.  51.8     14.3       33.9        

Chemical companies encourage growers to use more            
chemicals than are safe for the environment.                
                            41.1     10.7       48.3        

Outbreaks of farm pests are a more serious threat to        
society than pollution from farm chemicals.                 
                            36.2     20.7       43.1        

a = 0.790                                                   

Table 14. CONTACT WITH A COUNTY EXTENSION AGENT             

How many times have you personally contacted a county       
Extension agent (including regional and district agents)    
during the last year in connection with a pest              
management question?                                        
                    Percent                                 
      None           25.90                                  
    1-3 times        32.80                                  
    4-6 times        17.20                                  
    7-9 times        12.10                                  
 More than 9 times   12.10                                  

Table 15. INFORMATION SOURCES                               
                                       %         Most       
    Source                          Who Use    Important    
    Books/articles                   67.1        11.3       
    Seminars                         60.0         9.4       
    County/district Extension agent  58.6         3.8       
    Private consultant               52.9        37.7       
    Fruit CAT Alert                  50.0         3.8       
    Sales representative             44.3         5.7       
    Fruit Code-A-Phone               44.3         9.4       
    Unrelated grower                 38.6         1.9       
    Organizations                    25.7         5.7       
    Relative                         20.0          --       
    District Soil Conservationist    18.6          --       
    IPM updates & meetings            2.9         7.5       
    Computer pest management programs 1.4          --       
    None                              1.4          --       

Table 16. SOURCES OF INFORMATION                            
                            Percent   Percent    Percent    
                            Agree    Neutral    Disagree    

In this day and age, a person can no longer afford to be    
so independent and rely only on his/her own judgment in     
making decisions.              75.4       7.1      17.5     

To survive in farming today one has to keep up with the     
latest advances in science and technology.                  
                               87.5       7.1       5.4     

In farming, experience and careful observations are as      
important as scientific testing.                            
                               95.5       2.7       1.8     

There is no point in adopting new practices unless they     
are more profitable.           19.7      16.0      64.3     

Appendix A                                                  

ALTERNATIVE INPUT PRACTICES                                 
                                      % who % who  % who    
  Approach                              are   have  used    

(Techniques or   Strategy    Weight aware ever    this      
Products)                            of   used practice     
                                    this  this   in 1993    
                                   pract- pract-            
                                    ice    ice              
Time sprays                                                 
according to pest                                           
thresholds                                                  
(economic                                                   
injury levels)   Spray apps.  9.00   100.0   94.6   92.9    

Use of hedgerows                                            
(or living hedges)                                          
in your orchard  Architecture 9.00     61.4  32.1   34.6    

Bt (Bacillus                                                
thuringiensis)   Biorational  8.67     85.7  51.8   37.7    

Count growing                                               
degree days (DD)                                            
to assist                                                   
monitoring or                                               
to time sprays   Mon. /Scout. 8.67     98.2  56.4   51.9    

Keep a detailed                                             
record of                                                   
pest numbers     Mon./Scout.  8.67     91.1  37.5   37.7    

Plant endophytic                                            
rye or fescue as                                            
an insecticide in                                           
your orchard     Red. habitat 8.67     50.9  13.7    8.3    

Timed mowing for                                            
control of pests                                            
such as tarnished                                           
plant bug        Architecture 8.67     54.4  47.1   42.0    

Use experimental                                            
plots            Misc.        8.67     94.7  63.0   53.8    

Use scouting                                                
(monitoring)                                                
information                                                 
to time or skip                                             
sprays           Spray apps.  8.67    100.0  98.2   94.6    

Mating disruption                                           
(pheromones)     Biorational  8.33     89.5  28.6   21.2    

Monitor predator                                            
mites            Mon./Scout.  8.33     97.4  63.2   60.7    

Plant wheeler                                               
rye or annual                                               
rye as a                                                    
herbicide in                                                
your orchard     Architecture  8.33    68.4  49.1   28.0    

Use of insect                                               
barrier systems                                             
(screens, insect                                            
hardware cloth,                                             
netting, etc.)   Architecture  8.33    80.7   9.1    5.9    

Pheromone trap(s) Mon./Scout.  8.00    98.3  87.7   85.5    

Spot spraying    Spray apps.   8.00    94.8  71.9   64.3    

Sticky trap(s)                                              
(bait, visual)   Mon./Scout.   8.00    98.3  89.5   81.8    

Use of weather                                              
data to time                                                
sprays           Mon./Scout.   8.00    98.2  93.0   91.2    

Foliar nutrient                                             
testing          Mon./Scout.   7.67   100.0  82.1   60.0    

Monitor ladybird                                            
beetles (ladybugs) Mon./Scout. 7.67    94.7  43.6   38.9    

Purchase and                                                
release egg                                                 
parasites                                                   
(Trichogramma                                               
minutum Riley)   Predators     7.67    70.7   3.6    1.9    

Soil testing     Mon./Scout.   7.67   100.0  98.2   76.8    

Perimeter                                                   
spraying         Spray apps.   7.33    93.0  70.2   60.7    

Purchase and                                                
release predator                                            
mites            Predators     7.33    86.0   6.9    1.9    

Alternate row                                               
spraying         Spray apps.   7.00    94.8  82.5   82.5    

Till to control                                             
pests and diseases                                          
such as                                                     
mummyberry       Red. habitat  7.00    57.9  38.5   25.5    

Mineral oil      Biorational   6.50    77.6  26.8   22.2    

Diatomaceous                                                
earth            Biorational   6.33    60.7  17.9   11.5    

Insecticidal                                                
soap             Biorational   6.33    84.5  43.1   39.3    

Remove broadleaf                                            
weeds to control                                            
pests such as                                               
tarnished plant                                             
bug              Red. habitat  6.33    59.6  46.2   43.1    

Ultra-low volume                                            
spraying (less                                              
than 20 gal/acre) Spray apps.  6.33    91.2  39.3   28.3    

Dilute spraying  Spray apps.   6.00    94.8  82.5   70.2    

Seaweed or                                                  
kelp spray       Biorational   6.00    91.4  35.1   30.4    

Use less than                                               
recommended rate                                            
of a chemical                                               
pesticide product Spray apps.  6.00    98.2  89.3   85.2    

Keep a detailed                                             
record of the                                               
sprays applied   Mon./Scout.   5.67    100.0  94.6  94.6    

Low volume                                                  
spraying (less                                              
than 100 gal/acre) Spray apps. 5.67     98.3  89.7  91.2    

Purchase and                                                
release ladybird                                            
beetles (Ladybugs) Predators   5.67     93.1   8.6   1.9    

Herbal                                                      
preparations     Biorational   5.00     58.9  21.4  19.2    

Till to reduce                                              
weed competition                                            
with bushes/trees Red. habitat 4.67     89.7  73.2  64.2    

Fish oil         Biorational   4.00     89.7  26.3  18.2    

Rotenone         Biorational   3.67     75.9  25.0  16.7    

Pyrethrum        Biorational   3.33     81.0  39.3  25.5    

Time sprays                                                 
according to the                                            
spray guide                                                 
(calendar or                                                
interval sprays) Spray apps.   1.00     98.2  65.5  44.4    


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