Michigan State University Extension
Extenstion International Trade Res. - 08159503
03/31/96

Going International How to Make Friends and Deal Effectively in the Global Marketplace

It is designed to enable the reader to access               
information, and it is full of vivid stories from leading   
corporations that illustrate what to do and what not to     
do aboard. It will tell about                               

-Initial contacts, selecting local agents and monetary      
arrangements.                                               
-Global marketing  and national differences, rule for       
successful selling, advertising, promotion and              
exhibition                                                  

-Positioning proposals, making concessions and              
understanding contracts                                     
-Good communication (Where and how information flows,       
using interpreters and translators and effective            
presentations)                                              
-Managing People                                            
-Business and Social Manners                                
-Managing Personal and family life- Cultural shock and      
other unexpected problems                                   

Author: Copeland, Lennie                                    
Published by Random House, Inc., New York                   
Library of congress catalog # HD62.4 c66 1985               

For Reference:                                              
Call #500.12                                                
Center for Advanced Study of International Development      
306 Berkey Hall                                             
Michigan State University                                   
East Lansing, MI 48824-1111                                 

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