Michigan State University Extension
Issue Identification Information - III00005
10/01/94

Nominal Group Process


Nominal group process is a structured problem-solving or    
ides-generating strategy in which individuals'; ideas are   
gathered and combined in a face-to-face nonthreatening      
group situation. The process is used in health, social      
service, and education fields, as well as in industry and   
government to maximize creative participation in group      
problem-solving. It assures a balanced input from all       
participants and takes advantage of each person's knowledge 
and experience. In a needs assessment, it is useful for     
generating and clarifying ideas, reaching consensus,        
prioritizing, and making decisions on proposed alternative  
actions.                                                    
    While the nominal group process can be varied, one      
approach might be for members of a small group to write     
their individual ideas on paper. Round-robin feedback from  
each person then follow, with each person's concerns being  
listed on a flip chart in full view; next, each idea is     
discussed for clarification and evaluation. Priorities are  
ordered by silent balloting; group discussion of the ballot 
results would round out the process.                        
    A community advisory group or task force might consider 
using a nominal group process technique under these         
circumstances:                                              
 - To determine what community problems are of greatest     
immediate concern;                                          

 - To decide on a needs assessment strategy for dealing     
with the identified problems;                               

 - To design improved community services or programs;       

 - At a community forum or ton meeting where broad citizen  
input is needed on a proposed plan for land use,            
transportation, public services, or school expansion.       

Advantages and Disadvantages of Nominal Group Process for   
community needs assessment                                  

Advantages                                                  
 - If well organized in advance, a heterogeneous group can  
move toward definite group conclusions                      

 - Can be used to expand the data obtained form surveys or  
existing documents, or can be used to generate a more       
specific survey                                             

 - Motivates all participants to get involved because they  
sense they are personally affected                          

 - Generates many ideas in a short period of time; allows   
for a full range of individual thoughts and concerns        

 - A good way to obtain input from people of different      
backgrounds and experiences                                 

 - Gives al participants an equal opportunity to express    
opinions and ideas in a nonthreatening setting              

 - Allows individual generation of ideas without            
suppression by any dominant group member                    

 - Stimulates creative thinking and effective dialogue      

 - Allows for clarification of ideas                        

Disadvantages                                               
 - Requires a skilled leader                                

 - May be extremely difficult to implement with large       
audiences unless advance preparation has taken place to     
train group facilitator and divide participants into groups 
of 6-10 members                                             

 - Process may appear rigid if group leader does not show   
flexibility - encourage agenda building, and show respect   
for all ideas and concerns                                  

 - May be some overlap of ideas due to unclear wording or   
inadequate group discussion                                 

 - "Knowledgeable" individuals selected to participate may  
not represent all community subgroups                       

 - Assertive personalities may dominate unless leadership   
skills are exercised                                        

 - may not be a sufficient source of data in itself; may    
require follow-up survey, observations, or documentary      
analysis                                                    

 - Inappropriate technique for routine meetings,            
bargaining, negotiation, or coordination                    

Sources of additional help:                                 

Library -                                                   
Delbecq, Andre, Andrew Van de Ven, and David Gustafson,     
 "Group Techniques for Program Planning: A Guide to nominal 
 Group and Delphi Processes." Glenview, IL; Scott,          
 Foresman and Co., 1975.                                    
Van de Ven, Andrew and Andre Delbecq. "Guidelines for       
 Leaders in Conducting Nominal Group Meetings." Madison,    
 WI: Center for the     Study of Program Administration,    
 1971.                                                      

Local-                                                      
People specialized in citizen participation, group process  
 facilitation, or leadership training in social and health  
 services, Extension, education, industry, and planning.    
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