Michigan State University Extension
Extension Food Safety Education - FSQ96088
12/01/96

Project Title: Food Safety Issues and Changes in Marketing Institutions for Horticultural Crops

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Materials Title:  Food Safety and Marketing for Fruits      
and Vegetables:  A Regional Workshop, A Regional            
Analysis, A National Perspective, and An Annotated          
Bibliography                                                
Materials Format:  Booklets                                 
Date Materials Produced:  1994                              

Project Number: 93-EFSQ-1-4088                              
University: Oklahoma State University                       
Project Director: Gerrit Cuperus, Ph. D.                    
Oklahoma State University                                   
Cooperative Extension Service                               
310 Agricultural Hall                                       
Stillwater, OK  74078-0505                                  

Phone: 405-744-6834                                         
FAX: 405-744-8210                                           

This project has been completed.                            

Abstract:                                                   
The goal of this project was to improve understanding of    
the changes in marketing institutions for reduced-          
pesticide horticultural products in Oklahoma, Texas and     
Arkansas. The four booklets represent the major focus       
areas of the project. The regional analysis booklet         
provides information about a comprehensive survey of        
retail grocers that obtained information on marketing       
produce, purchasing trends, and food safety concerns.       
The national perspective booklet focuses on the role of     
the grocer and understanding pesticide issues related to    
grocery sale of produce. A workshop was held (outlined in   
the Regional Workshop booklet) that targeted producers,     
processors, grocers and university personnel and included   
information on consumer perceptions of food safety          
issues, communication, changing markets, grower and         
grocer perspectives, marketing issues, and                  
government/regulatory issues. The annotated bibliography    
contains 617 entries published between 1989-93. Various     
topics are covered which related to the economics of food   
safety, from consumer concerns to government regulations.   
The entries are listed by author only.                      

Availability Information:                                   
Contact the Project Director or the Food Safety and         
Quality Contact at your state Cooperative Extension         
Service program regarding availability of these             
materials.                                                  

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