Michigan State University Extension
Diversity and Pluralism - DP120369
12/95/
ERIC TITLE NUMBER: ED245252 AUTHOR: Wakefield, D. Gay; Cottone, Laura Perkins
TITLE: Public Relations Education for the 80's and Beyond.
YEAR PUBLISHED: 1984
NOTE: 19 p.; Paper presented at the Annual Meeting of the
Association for Education in Journalism and Mass
Communication (67th, Gainesville, FL, August 5-8, 1984).
ABSTRACT: In a review of the literature regarding the
current and projected status of public relations degree
programs and major trends in public relations practice in
the United States, this paper analyzes aspects of the
political/economic/social/cultural environment (PESCE)
affecting the practice and teaching of public relations.
The paper covers PESCE implications for the education of
future public relation practitioners, and offers specific
recommendations concerning the development of effective
public relations degree programs. It notes that the
recommendations are responsive to PESCE trends, major
developments in the practice of public relations,
employment requirements in the field, and maturation of
public relations as an academic discipline. (CRH)
KEY DESCRIPTORS: Degree-Requirements; Economics-; Higher
Education; Journalism-Education; Program-Development
KEY DESCRIPTORS: *Curriculum-Development; *Education-Work
Relationship; *Mass-Media; *Professional-Development;
*Public-Relations
This is an ERIC database document. ERIC is the National
Education Information Network for providing ready access
to the literature of education -descriptions of exemplary
programs, research and development efforts, and related
information that can be used in developing more effective
educational programs. The ERIC database is currently
available on CD-ROM in the main library (ground floor of
the west wing) at Michigan State University. To locate
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following ERIC TITLE NUMBER indicates an ERIC document,
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floor of the west wing. All you need is the six digit ED
number. If EJ follows ERIC TITLE NUMBER the item is a
journal article. The complete journal name is listed after
the code JOURNAL.
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