Michigan State University Extension
Diversity and Pluralism - DP120342
12/95/
ERIC TITLE NUMBER: ED261435 AUTHOR: Wakefield, Gay; And Others
TITLE: State of the Art of International Public Relations
Education.
YEAR PUBLISHED: 1985
NOTE: 24 p.; Paper presented at the Annual Meeting of the
International Communication Association (35th, Honolulu,
HI, May 23-27, 1985).
ABSTRACT: To examine aspects of the
political/economic/social/cultural environments (PESCE)
affecting international public relations and their
significance to the future of public relations
practitioners, this paper reviews the 1980s literature
regarding the current and projected trends in international
public relations practice and their implications for public
relations degree programs. It then offers specific
recommendations drawn from the review that are pertinent to
the development of effective public relations degree
programs for the future, including the following: (1)
careful and continual evaluation of the national and
international PESCE relevant to the public relations field,
(2) monitoring of the effects of PESCE upon profit and
nonprofit organizational developments influencing the
practice of international public relations, (3) curricular
evaluation and adaptations based upon relevant trends and
issues in the field, (4) blending of multidisciplinary
orientations in public relations courses and programs to
reflect the historical shift of the public relations field,
(5) titling of degree programs to stress the diverse nature
of the field, and (6) determination of degree requirements
based upon the verifiable needs and standards of
international public relations. (DF)
KEY DESCRIPTORS: Education-Work-Relationship; Higher
Education; International-Cooperation; Job-Skills;
Organizational-Communication
KEY DESCRIPTORS: *Cultural-Context; *Degree-Requirements;
*Economic-Climate; *Political-Influences;
*Public-Relations; *Social-Environment
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