Michigan State University Extension
Diversity and Pluralism - DP120331
12/95/
ERIC TITLE NUMBER: ED270833 AUTHOR: Wakefield, Gay
TITLE: Communication Competence in Public Relations'
Management Counseling Function.
YEAR PUBLISHED: 1986
NOTE: 16 p.; Paper presented at the Annual Meeting of the
Central States Speech Association (Cincinnati, OH, April 17
19, 1986).
ABSTRACT: A need exists for development of communication
competence as a part of management. Although public
relations literature has dealt with the nature of
management counseling and when and why it should be
practiced, the literature has not clearly defined the
importance of audience analysis, location of the management
counseling sessions, and presentation design in determining
the success of management counseling sessions. Public
relationsarticles, books, and university degree programs
have tended to focus on the gathering, analysis, writing,
and physical design of information, neglecting the fact
that a great deal of public relations practitioners'
success depends on their oral and nonverbal communication.
Management counseling is just one excellent example of a
vital aspect of public relations in which success is
enhanced through application of theories and methodologies
traditionally ascribed to speech communication. Therefore,
as the practice of public relations continues its rapid
movement and expansion toward promotion and management, the
field of speech communication should be recognized as
increasingly important to the education of future
practitioners and the upgrading of practitioner abilities.
(DF)
KEY DESCRIPTORS: Discussion-; Group-Dynamics; Higher
Education; Human-Services; Nonverbal-Communication;
Organizational-Communication; Persuasive-Discourse; Verbal
Communication
KEY DESCRIPTORS: *Communication-Skills; *Public-Relations;
*Speech-Communication
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