Michigan State University Extension
Diversity and Pluralism - DP120329
12/95/
ERIC TITLE NUMBER: ED271784 AUTHOR: Kalupa, Frank B.; Sievers, C. Gay
TITLE: Public Relations Licensure: Practitioner and
Educator Attitudes.
YEAR PUBLISHED: 1986
NOTE: 25 p.; Paper presented at the Annual Meeting of the
Association for Education in Journalism and Mass
Communication (69th, Norman, OK, August 3-6, 1986).
ABSTRACT: Two surveys were conducted to determine the
attitudes of public relations practitioners and educators
regarding whether public relations practitioners should be
licensed. Questionnaires were mailed to public relations
practitioners to obtain data for the first survey, and a
second survey was mailed several months later to public
relations educators. Data revealed that only 2.9% of the
practitioner respondents felt that public relations
practitioners should be licensed by the government. In
addition, 81% of the educators surveyed disagreed or
strongly disagreed with the idea of government licensure of
public relations practitioners. Thirty-two references are
provided. (DF)
KEY DESCRIPTORS: Attitudes-; Higher-Education; Journalism
Education; Questionnaires-; Surveys-
KEY DESCRIPTORS: *Certification-; *Communication-Research;
*Federal-Regulation; *Public-Relations
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