Michigan State University Extension
Diversity and Pluralism - 02090027
12/95/
ERIC TITLE NUMBER: ED140369 AUTHOR: Taliaferro, Hugh
TITLE: Management Listens to Its Own Speech.
YEAR PUBLISHED: 1977
NOTE: 14 p.; Paper presented at the Annual Meeting of the
Eastern Communication Association (68th, New York, New
York,
March 1977)
ABSTRACT: Interest in the phenomenon of oral communication
is rapidly growing in organizations which range in size
from
giant corporations to small companies. This discussion
focuses on practices in and attitudes toward speech
training
in the advertising industry. Information was gleaned from
interviews with the executives of the 25 largest
advertising
agencies in American--most of those questioned were
directors of personnel. A majority of this group felt that
the quality of speech and communication skills had
deteriorated over the past ten years and cited reasons such
as the failure of schools to provide adequate training,
increased television viewing, and so on. Among the factors
contributing to executives' heightened concern for
communication competence were recession in business, the
rise of consumerism, the establishment of Affirmative
Action
hiring programs, and the electronic future. A number of
training programs were used: periodic classes over a period
of time, in-depth "crash" seminars which last two or three
days, and commercial programs such as "Communispond." A
majority of the speech consultants involved in these
programs also felt that change should be instituted in the
teaching of speech in school. (KS)
KEY DESCRIPTORS: Communication-Thought-Transfer;
Communication-Problems; Postsecondary-Education
KEY DESCRIPTORS: *Administrator-Education; *Advertising-;
*Business-Communication; *Communication-Skills;
*Publicize-;
*Speech-Skills; *Training-
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