PowerPoint Presentation

Rita Hodgins

MSU Extension

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IYAD WYAD YAG WYAG!

THE TRADITIONAL WAY

PARTNERSHIP

EVERY CUSTOMER CONTACT INCLUDES:

A Moment of Truth

EVERY CUSTOMER CONTACT INCLUDES:

EVERY CUSTOMER CONTACT INCLUDES:

T L C

QUESTIONS EVERY SERVICE PROVIDER MUST ANSWER

13 QUESTIONS EVERY SERVICE PROVIDER MUST ANSWER (#8-13)

People have choices!

People are out there “talking about you”.

96% OF OUR CUSTOMERS DON’T COMPLAIN

UNHAPPY CUSTOMERS TELL AT LEAST NINE OTHER PEOPLE!

SEEK OUT UNHAPPY CUSTOMERS!!!!

50-74% WHO COMPLAIN WILL DO BUSINESS AGAIN IF THE COMPLAINT IS RESOLVED.

Why Customers Quit

65% OF THE AVERAGE COMPANY’S BUSINESS COMES FROM ITS PRESENT SATISFIED CUSTOMERS!

IT COSTS FIVE TIMES AS MUCH TO ATTRACT A NEW CUSTOMER AS IT COSTS TO SERVICE AN EXISTING ONE.

‘QUALITY SERVICE’ COMPANIES WHO CHARGED MORE--- GREW AT TWICE THE RATE AS COMPANIES WHO GAVE ‘POOR SERVICE’.

WHAT CUSTOMERS LOOK FOR

C ommitment H onesty A ccountability N urturing G rowth E mpowerment

3 KEY ELEMENTS

Empowerment is the act of vesting substantial responsibility in the people nearest to the problems to be solved. The person doing the job knows far better than anyone else the best way of doing the job and is also the best fitted to improve it.

Ten Characteristics of Empowerment

Steps to Empowerment

Leaders vs. Managers Leaders master the context of their mission, Managers surrender to it.

Two Ways of Getting Results

TEAM SUCCESS

Together Everyone Achieves More

Sixteen Ways of Putting People First (#1-9)

Sixteen Ways of Putting People First (#10-16)

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FIVE HOT BUTTONS

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TAKE CARE

TAKE CARE When Using the Telephone

TAKE CARE Handling an Irate Customer

TEN COMMANDMENTS of Good Business (#1-5)

TEN COMMANDMENTS of Good Business (#6-10)

The Four Basic Behaviors of Service Excellence

1. IDENTIFY YOUR GUESTS

2. IDENTIFY YOUR PRESENT QUALITY OF SERVICE LEVEL

3. IDENTIFY YOUR IDEAL SERVICE LEVEL

4. IDENTIFY YOUR SERVICE GAP

5. DEVELOP A PLAN TO BRIDGE THE SERVICE GAP

$ TOURISM ECONOMIC IMPACT $

Hotel Selection Criteria Twenty Most Important Factors in Hotel Selection by Business Travelers

Hotel Selection Criteria Twenty Most Important Factors in Hotel Selection by Business Travelers

Hotel Selection Criteria Twenty Most Important Factors in Hotel Selection by Business Travelers

Sources of information used in selecting lodging accommodations (Mean responses on a scale where 5=Very Important and 1=Very Unimportant)

Sources of information used in selecting lodging accommodations (Mean responses on a scale where 5=Very Important and 1=Very Unimportant)